The first coffee convenience store in the world, in Beijing!

In 2014, Jennifer was determined to create a new business model in the coffee industry. Instead of choosing the direction of a boutique coffee shop, she created a mash-up model of "affordable take-away coffee shop x coffee goods collection": Heywood Coffee Coffee convenience store, she said, "to promote a lifestyle by promoting coffee culture to mass consumers by selling coffee products." "it is necessary to restore the material nature of coffee and let it fall to the ground and become a mass consumer product," she said. Make it easy to have a good cup of coffee.

Jennifer's Coffee Life

Jennifer graduated from Tianjin normal University majoring in Advertising.

In 2003, because of his love of coffee, Jennifer gave up his stable school job to join the headquarters of SPR COFFEE, one of the earliest coffee companies in China. During the four years of SPR, Jennifer has been exposed to all aspects of opening a coffee shop-positioning, design, operation, training, cost control, etc., and has taken advantage of business trips to different cities across the country to visit many coffee shops. Through the inspection and evaluation of a large number of physical stores, it has developed a pair of discerning eyes, which can quickly judge whether a location is suitable for opening a coffee shop and estimate the basic amount of water.

In 2007, Jennifer left SPR to start his first business-- to design an independent chain coffee brand. Through the understanding of the industry and the positioning analysis of the mainstream brand in the industry, he decided to be a commercial coffee shop that focuses on office buildings different from Starbucks. In 2008, Me'moire Cafe' (Mowan Coffee) was born.

In 2011, Pacific Coffee, a famous Hong Kong coffee chain acquired by China Resources Group, set up a team in the mainland, and Jennifer joined as one of the veterans, responsible for brand BD, site development, business negotiations, and established good business relations in the North District.

After years of immersion in the coffee industry, Jennifer discovered a strange phenomenon: on the one hand, boutique coffee is developing rapidly in China, and independent cafes are blooming everywhere (in fact, very few profits are made), on the other hand, consumers know little about coffee, or even the difference between instant coffee and freshly ground coffee. So Jennifer decided to enter a segment of the coffee industry to build a bridge between the coffee industry and consumers.

A few months ago, the first Heywoods Coffee convenience store opened in Beijing's Chaowai SOHO, with a simple design and a sense of experience. On the basis of selling take-away coffee at low prices, a large number of retail coffee products have been added. In addition to boutique coffee, there are a variety of coffee utensils. The store uses the world's first intelligent coffee machine controlled by APP, realizing the full self-help purchase form of guests. We also set up coffee experience classes on weekends to teach consumers how to make a cup of high-quality coffee simply and conveniently at home. At the same time to carry out online sales, to be a real O2O retail brand.

Jennifer is preparing two other business models: a small coffee car for 5A office buildings and a more experiential Shopping Mall store.

Finally, when talking about Starbucks, the absolute leader in the coffee industry, Jennifer said that Starbucks' success is inseparable from CEO Howard Schultz: Mr. Schultz himself is a coffee fanatic, and his love of coffee has been integrated into brand building and store operation from the very beginning, which is also the source of Starbucks innovation driving force, which makes Starbucks stand out from the industry and grow into a global lifestyle brand.

The store, what the coffee wants

The following set of pictures is the Heywood Coffee artifact: the Danish Top Brewer Intelligent Coffee Machine. Customers only need to click on the desired drink on the iPad screen, and the drink will be finished in a few seconds! You can also download APP to your phone and use it.

In addition to high-quality affordable coffee, Jennifer Coffee convenience store specializes in its own brand of freshly roasted coffee beans and hanging-ear coffee. In order to ensure that non-professional consumers drink good coffee, Heyfloor Coffee insists on providing only 100% quality Arabica coffee and products with a roasting period of less than 30 days.

Heycup Coffee selects a variety of coffee utensils, household coffee machines, environmentally friendly coffee cups and so on, which are suitable for mass consumers.

Hey Coffee also has a hand-made coffee area to show off the coffee makers.

Hey Coffee also provides light meals such as bread and sandwiches for white-collar workers who work nearby. Coffee experience classes are provided on weekends to allow customers to make coffee and have fun.

(this article is reproduced from Huali Zhi and re-edited by the shopkeeper's strategy.)