In the future, we will sell DS in cafes.
Xu Jun (right), vice president of Changan PSA, and Chen Guozhang, president of DS brand in China and Southeast Asia, were interviewed.
In 2014, DS became the fastest-growing luxury brand in China with a growth rate of 559%. At this year's Shanghai Auto Show, DS's strategic model DS5 released its first revamp since it entered China, using a brand new DS logo and a "DS wing" family front face. How did DS perform in the first quarter of this year? What innovative marketing models will there be in the future?
Xu Jun, vice president of Changan PSA, and Chen Guozhang, president of DS brand in China and Southeast Asia, revealed in an exclusive interview with West China Metropolis Daily that judging from the current sales figures, this year has increased three times as much as last year. Since February, DS has exceeded its growth target, and in March, it has more than tripled from February, with the fastest growth being DS6.
"DS brand puts forward the development strategy of '43210'. 4 is to achieve 4 times the effective dealer sales capacity through four marketing forms, such as dealer expansion and diversified investment, e-commerce-based new marketing channels, brand culture communication center (DS Cafe, etc.), and the combination of dealers and brand culture communication. 3, through dealers, e-commerce and staff mobilization to achieve a three-fold increase in retail volume in a single month. 2 is to achieve twice the declared performance through new marketing channels and other effective resources; 1 is a team, a goal, a process, a voice. " Xu Jun said. The traditional 4S store needs a large land area, a large economic financing foundation, the establishment of inventory and other inputs, while the future planning of DS is to change from the traditional 4S store management model to the coffee shop business model. "in the future, the clerk in the coffee shop will be not only the sales expert of the DS brand, but also the expert of coffee blending, instead of standing in front of a lot of cars in the traditional 4S store to talk to you about discounts."
Liu Nian, a reporter from Huaxi Metropolis Daily
Source: Sichuan online-West China Metropolis Daily
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