Starbucks and Haidilao "kinship" is a magic weapon for recruitment

The "labor shortage" has become normal. This is especially true in the restaurant industry, where fewer employees, more customers and lower salaries lead to a decline in service quality. What do you do to keep your employees? Inspired by career and vision, or playing warm cards and tying him with deep friendship?

In the industry, there is such a recruitment method: people in the circle, extremely happy, they believe that one heart, its profit cut gold, but outside the circle, but feel that this group of people with lower salaries, can still work so happily. The representative enterprises of this kind of "kinship recruitment" are the famous Starbucks and Haidilao.

Not surprisingly, China is Starbucks 'largest overseas market. At present, there are about 570 Starbucks in China, and its ambition is to reach more than 1500 by 2015. Starbucks opens an average of three stores a day and employs 300 people a day.

But this internationally renowned brand is not generous. In Beijing, it offers salaries ranging from 2000 yuan to 3000 yuan for ordinary employees and less than 5000 yuan for store managers. Such a salary system objectively causes more than half of Starbucks employees to be part-time, and the turnover of personnel is very fast.

Take Beijing, for example, a monthly salary of two or three thousand yuan,"Beidrift" obviously unacceptable. Starbucks loves local employees. But Starbucks is expanding so fast, how can it retain talent? Starbucks employee Xiao Li said she loved coffee and Starbucks culture and was comfortable working here.

Xiao Li said: "As a work-study program, this is no more suitable, and the atmosphere is particularly harmonious." Anyway, it's not quite the same as the fast food industry you usually see. Many students are quite happy to come to us. We all like this job."

Let's look at another representative enterprise of "kinship school"-Haidilao. It always recruits from the same place, even from the same family, because it believes employees will be happy if they can work with relatives and friends. In addition, it will send hundreds of yuan a month to the parents of outstanding employees. Most of the rural elderly do not have pension insurance. This money is their insurance. In turn, they will repeatedly tell their children to do well in the sea. Obviously, Haidilao is very confident in his retention methods, and a book entitled Haidilao, You Can't Learn is selling well.

In addition to the pleasant friendship, there is no denying that Starbucks and Haidilao are expanding rapidly, Starbucks will open 1500 stores in China by 2015; Haidilao founder Zhang Yong once said that more than 60 stores are not enough for Haidilao, and his goal is to reach 2000 as soon as possible. With the rapid expansion of the enterprise, a good career vision and promotion channel are also placed in front of every employee of Starbucks and Haidilao. Source: China Net Fu Na

(Editor: Leo)

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