Coffee attracts money, and Uncle McDonald's is attracted.
Starbucks' performance has grown strongly in the recession, and McDonald's is jealous of it. It said on the 14th that it will actively promote coffee sales. The company has previously announced
Boo and Kraft Foods are working together to sell McCafe-branded coffee in supermarkets.
CEO Don Thompson stressed at the investor conference that coffee is the fastest growing item in McDonald's global beverage business, the Associated Press reported.
First, and stressed that the company's market share in the coffee market has not yet reached its due share.
Kevin Newell, head of brand and strategy at McDonald's in the United States, points out that the company accounts for less than 13% of coffee sales in restaurants across the United States. McDonald's
The biggest attraction of coffee lies in its price. In many stores in the United States, each cup costs as little as $1, regardless of size. Recently, the company has also promoted more expensive coffee products.
It followed Starbucks' example of selling pumpkin lattes in the fall of 2008, and plans to launch a white chocolate mocha latte next week. At the end of October, McDonald's announced that it would join hands with Kraft in the supermarket.
Sell McCafe bagged coffee, hoping to build McCafe brand awareness. Newell said the move is aimed at selling more freshly brewed coffee in the store.
McDonald's coffee sales have soared 70 per cent since McCafe went on sale in 2009. The opponent grabbed the coffee market, but Starbucks was there and turned to war.
Tea. According to Reuters, Starbucks opened its first Teavana tea bar in New York at the end of October, hoping to replicate the successful experience of selling coffee to
In tea, it is estimated that there will be 1000 exhibition stores in the next five years.
(responsible Editor:)
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Qualification training and assessment of the judges of the World baristas Competition [China] and [International]
In 2014, China ushered in the qualification training and assessment of the WBC [international] judges of the World Barista Competition for the first time, which is an affirmation of China and allows domestic judges to participate in the international assessment without going abroad. At the same time, the qualification training and assessment of the judges of the World baristas Competition in China has also begun, and a number of new forces will be cultivated every year. The organizers will be in Jinshan boutique wine
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Pu'er will be built as the coffee capital of China, accounting for nearly 60% of the country's output.
Recently, Pu'er City, Yunnan Province, went to Qingdao to hold Pu'er Coffee Promotion week, which included calligraphy and painting exhibition, Yunnan folk song and dance, Pu'er tea, Pu'er coffee and other display and promotion activities. According to Shu Jianxin, vice mayor of Pu'er City, the quality of Pu'er coffee has been recognized by Starbucks, Nestl é and other world-famous coffee manufacturers, and hopes to promote it through various promotional activities.
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