Coffee attracts money, and Uncle McDonald's is attracted.

Starbucks' performance has grown strongly in the recession, and McDonald's is jealous of it. It said on the 14th that it will actively promote coffee sales. The company has previously announced

Boo and Kraft Foods are working together to sell McCafe-branded coffee in supermarkets.

CEO Don Thompson stressed at the investor conference that coffee is the fastest growing item in McDonald's global beverage business, the Associated Press reported.

First, and stressed that the company's market share in the coffee market has not yet reached its due share.

Kevin Newell, head of brand and strategy at McDonald's in the United States, points out that the company accounts for less than 13% of coffee sales in restaurants across the United States. McDonald's

The biggest attraction of coffee lies in its price. In many stores in the United States, each cup costs as little as $1, regardless of size. Recently, the company has also promoted more expensive coffee products.

It followed Starbucks' example of selling pumpkin lattes in the fall of 2008, and plans to launch a white chocolate mocha latte next week. At the end of October, McDonald's announced that it would join hands with Kraft in the supermarket.

Sell McCafe bagged coffee, hoping to build McCafe brand awareness. Newell said the move is aimed at selling more freshly brewed coffee in the store.

McDonald's coffee sales have soared 70 per cent since McCafe went on sale in 2009. The opponent grabbed the coffee market, but Starbucks was there and turned to war.

Tea. According to Reuters, Starbucks opened its first Teavana tea bar in New York at the end of October, hoping to replicate the successful experience of selling coffee to

In tea, it is estimated that there will be 1000 exhibition stores in the next five years.

(responsible Editor:)

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