Ikea’s London Pop-Up Serves Breakfast in Bed for Three Days

Ever wondered what it’d be like to sip coffee and eat breakfast without leaving your bed? A new pop-up experience at Ikea London turned that cozy fantasy into reality—just for three days.

Yes, you could book a real bed at Ikea’s temporary café in East London, choose your pillow, put on pajamas, and have food served to you under the covers—for three days only from May 18 to 20, 2015.

What Was This Pop-Up Café?

Ikea’s “bed café” in London wasn’t just another coffee shop. It was a temporary experiential pop-up designed to let customers enjoy breakfast—or afternoon tea—in actual beds. Guests didn’t just sit near bedding; they climbed in, picked a pillow from a curated “pillow menu,” and were served while tucked in.

How Did the Experience Work?

Guests began by reserving a spot online. On arrival, they checked their coats at the door, then ordered food and selected a mattress and pillow tailored to their comfort preferences. Choices included soft, medium-firm, and firm pillows. Staff helped arrange the bedding, and you could even opt to wear provided sleepwear.

Once settled, servers delivered meals inspired by traditional Swiss breakfasts—think breads, spreads, coffee—and in the afternoon, the menu shifted to sweet treats and biscuits. Background music played softly through Tanoy speakers, and teddy bears were on hand for cuddling.

What About Hygiene and Duration?

Every guest left behind fresh linens—the bed was made with new sheets and pillowcases after each use. The entire setup was temporary, running for just three days from May 18 to May 20, 2015. Though thousands requested bookings, only a limited number could be accommodated during the short run.

Why Did Ikea Do This?

Myriam Ruffo, Ikea UK’s Bedding Department Manager, told BuzzFeed the response was overwhelming. “We received thousands of orders, but sadly we could only host guests for three days,” she said. When asked about future international versions, she hinted the concept had performed well and seen strong market interest.

Frequently Asked Questions

Where was Ikea’s breakfast in bed pop-up located?

The pop-up was held at Ikea’s store in East London and ran for three days only: May 18, 19, and 20, 2015.

Could you really eat breakfast in bed at Ikea?

Yes. Guests reserved a bed in advance, arrived, chose a pillow from a “pillow menu” (options included soft, medium, and firm), and were served Swiss-style breakfasts or afternoon tea while lying in bed.

What kind of food was served in the bed café?

The breakfast menu was inspired by Swiss breakfasts, typically including breads and coffee. In the afternoon, the menu featured sweet items such as biscuits and desserts.

Were the beds hygienic for multiple guests?

Yes. After each guest, the beds were stripped and made with fresh sheets and pillowcases to ensure cleanliness.

Is Ikea still doing breakfast in bed pop-ups?

Not at this location or time. The London pop-up was temporary, running only from May 18 to 20, 2015, though Ikea’s bedding manager mentioned strong interest in expanding similar concepts.

Did you get to wear pajamas?

Yes. Guests had the option to put on provided sleepwear during their stay in bed.

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