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Qidong, CEO of Coffee, resigned on June 1st, revealing that he had not received his salary for eight months.

Published: 2026-04-04 Author: World Gafei

Last Updated: 2026/04/04, Start with an open letter and end with an open letter. Coffee to accompany your CEO Qi Dong to come and go seems to be vigorous. On May 25, Qi Dong's resignation letter was exposed on Wechat moments: from June 1, I will resign as CEO of Coffee to accompany you and seek another development. The reporter of the winner immediately called Miss Park, the secretary of Qi Dong, who confirmed that the resignation letter was written by Qi Dong herself.

Start with an open letter and end with an open letter. Coffee accompanies you CEO Qi Dong's "come" and "go" seem to be vigorous.

On May 25, Qi Dong's resignation letter was exposed on Wechat moments: "from June 1, I will resign as CEO of Coffee to accompany you and seek another development." The reporter of the winner immediately called Miss Park, the secretary of Qi Dong, and she confirmed to the winner that the resignation letter was sent by Qi Dong himself.

But only more than four months ago, on January 8, Qi Dongcai announced with an open letter, "I will fully preside over the daily operation of the leading Coffee Management Co., Ltd."

Qi Dong said frankly in his resignation letter that the operation was stretched due to the mistake of coffee accompany you in the operation of funds. At the same time, he revealed that the Chinese shareholder who accompanied you had stopped making unilateral advances three months ago, while he had not received his salary for eight months. In other words, the company has been in arrears since August 2014, four months before he became chief executive.

Coffee with you was born in Korea in 2008. In 2012, coffee accompanied you into China as a joint venture, and experienced more than two years of rapid development. Since the end of last year, it has been faced with many problems, such as wage arrears, arrears, shop closures and so on.

On January 8 this year, shortly after the "bad news" of frequent shop closures, arrears of employees' wages and payment for goods from suppliers, and deceiving franchisees were made public by the media, Qi Dong served as an executive director.

On the day of taking office, Qi Dong clarified in an open letter that "some industry competitors have taken some improper measures to slander coffee to accompany you in the media." And ambitious: "by 2016, China's profit target of 300 million yuan, coffee will accompany you to become a Chinese leisure coffee brand No.1, operating 3500 stores, and will be listed on the Hong Kong main board."

Today, Qidong's open letter of resignation does not have the arrogance of more than four months ago: "since I took over as chief executive, I have made great efforts to actively look for financial cooperation, but all failed."

Qi Dong said that after leaving office, he will prepare to set up his own brand chain strategy consulting company, supply chain management company, operation management company and financial services company. At the same time, as one of your creditors, Coffee will continue to help you with some financing and even restructuring work in a personal capacity.

It is reported that Qi Dong has worked for multinational oil companies for nearly 10 years. In 2007, he helped Weiqian Ramen Company to be listed on the main board of Hong Kong and served as vice president of the group of listed companies. In the past 10 years of chain catering management, he has successfully coached a number of enterprises in strategic financing and operational improvement. Before serving as CEO of Coffee, he has joined Coffee to accompany you for more than a year. As a member of the founding team, he is mainly committed to the construction and management of Coffee supply chain system and the management of East China.

According to public information, Coffee Co., Ltd. is the coffee chain with the largest number of franchisees in South Korea. In 2012, a joint venture between China and South Korea established Coffee Management Co., Ltd., and the brand officially landed in China.

The following is the full text of Qi Dong's resignation letter:

Source: winner's website Shanghai Station

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