Coffee shops are more "literary"

The cultural interaction activities of the cafe are mainly movie parties, book clubs and cultural sharing. (photo taken by Yibin News Network Li Li)

Yibin News Network, June 9 (Reporter Li Li) "discussing the theme of tourism while making coffee is much more interesting than simply drinking coffee and chatting." Mr. Liu, a citizen, said that he occasionally went to a cafe with a few friends to take part in themed activities to chat and discuss together and learn to make coffee. On June 9, the reporter learned that many cafes began to find another way to consolidate and attract more tourists through cultural sharing and theme activities.

From simple coffee drinking to cultural interaction

In recent years, more and more people drink coffee, and there are more and more cafes in Yibin. Previously, cafes mainly sold coffee, with drinks, snacks and light meals. However, this traditional marketing model is too thin, so a group of broad-minded "literary style" bosses began to sell not only coffee, but also "culture" and "activities".

Many Yibin local cafes have begun to turn to cultural marketing, where they can not only drink coffee, but also hold cinema meetings, handicraft classes and share travel experiences. After adding more cultural elements, there are also many fixed sources of tourists.

"Yibin already has many local cafes. It is really not easy for coffee to attract people. It is necessary to form its own unique style and differentiated business model in order to attract and retain customers." The post-90s Xiaoguan, who often haunts cafes, said.

At present, a number of cafes in Yibin have embarked on a themed cultural tour. "We are not just a cafe, our hope is to take coffee as the carrier, integrate into cultural exchanges, and become a personalized cafe." Ms. Liu, the person in charge of a coffee shop, said.

Cultural sharing attracts people with common interests. (photo taken by Yibin News Network Li Li)

Cultural sharing attracts people with common interests

The cultural interaction activities of this kind of cafes are mainly movie parties, book clubs and cultural sharing.

"sharing and watching movies are basically for the public good. Hoping to bring some people with common interests together is not only a party but also a collision of ideas." Xiaoyu, the head of a cafe on the Rhine, said she thought the cafe was a place of life and an extension of culture.

In the cafe, Xiaoyu shared his experience of his self-driving trip to Seda with friends who like to travel. "this kind of sharing is mainly to communicate with some friends, and everyone can speak freely." I will also tell you unreservedly what I have seen and learned during the journey. " Xiaoyu said.

Ms. Fan, who participated in the theme sharing event of the Seda trip, said that she may also have a Seda trip this year, and through this exchange with you, she has improved her plan.

Industry insiders said that the original coffee shop business model is relatively simple, in addition to coffee itself, more coffee accessories sales to make a profit. The cafe combines pure cultural factors with coffee, as a way of social interaction, it can also attract a group of consumers.