Everything You Need to Know About Cafe Show China 2015

If you’re trying to trace back where modern specialty coffee started gaining real traction in mainland China, look no further than the third annual Cafe Show China in 2015. Before social media buzz and third-wave cafes became ubiquitous, this was the event where importers, roasters, baristas, and equipment makers gathered in one place to showcase what coffee could really be—beyond instant and beyond the hotel lobby.

In short: Cafe Show China 2015, held July 2–4 at the China International Exhibition Center (Old Hall) in Beijing, covered 15,000 square meters, hosted nearly 300 exhibitors from over 20 countries and regions, and drew an estimated 60,000 visitors. That’s the who, what, when, where, and scale you need to know.

What Was Cafe Show China 2015?

Cafe Show China 2015 wasn’t just another trade fair—it was the country’s then-largest dedicated coffee industry event. It spanned the full spectrum of the coffee supply chain: raw beans,，，、、、、，、、、。

Who Exhibited at the Show?

The 2015 edition featured a strong international presence with over 300 companies displaying their products. Notable brands included:

• Bezzera, La Marzocco, LAVAZZA, Lamazocco, Jura, Philips, Giffard
• Nespresso, illy, Proaster, Probat, Pentair, Yami, Bogari
• Caffe Droptop, Bunny Drop
• Korean and Malaysian pavilions, along with Espresso Korea and Sweet Page
• Major Chinese companies: Wangli Coffee, Nestlé China, KAFA INT, KAFFA INT, Espress Korea, Fresh Juice, Qijie, Meinong, Weiming, Shengge, Baorong, Craftsman, Shengtang International, and others

These exhibitors showcased everything from commercial and specialty coffee equipment to beans and accessories, offering attendees a comprehensive look at the global coffee market.

How Did the Organizers Promote the Event?

Promotion for Cafe Show China 2015 went far beyond traditional channels. In addition to email, websites, and industry magazines, the organizers invested heavily in digital marketing—Weibo, WeChat, and even transit advertising on buses and subways.

A major highlight was the “Enjoy Cafe•,” which began in mid-May and extended across more than 1,000 cafes, hotels, and restaurants in cities including Beijing, Tianjin, Qingdao, Dalian, Shijiazhuang, Harbin, and Xi’an. The campaign involved direct engagement with cafe owners and procurement managers, distribution of exhibition tickets via posters, and long-term visibility for the event. Attendees could also pick up the official magazine-style show guide, Cafe Show China 2015, for additional venue and exhibitor insights.

What Sponsorship and Services Were Available?

The event offered a range of premium sponsorship packages, giving brands visibility across high-traffic digital and physical touchpoints. These included:

• Website ads, pre-registration portals, Weibo and WeChat promotions, invitation flyers, the official show guide, outdoor transit ads, and on-site signage
• Cost discounts for exhibitors to secure high-impact placements

New for 2015 were a mobile registration system, a professional client invitation system, and a microsite—all designed to streamline the experience for both exhibitors and attendees.

Why Was This Show a Big Deal?

Unlike general consumer or food import expos, Cafe Show China 2015 was unapologetically focused on coffee. It wasn’t tucked inside a broader “hotel supplies” or “imported foods” show—this was coffee’s moment to shine on its own stage in China. With dedicated zones, targeted promotion, and international heavyweights present, it marked a turning point for the country’s specialty coffee industry awareness and infrastructure.

Frequently Asked Questions

Where was Cafe Show China 2015 held?

Cafe Show China 2015 took place at the China International Exhibition Center (Old Hall) in Beijing, from July 2 to 4, 2015.

How many exhibitors and visitors attended?

Nearly 300 companies from over 20 countries and regions exhibited, and the event attracted an estimated 60,000 visitors.

What kinds of products were on display?

The show featured a full range of coffee-related products, including green and roasted coffee beans, syrups, brewing equipment, grinders, espresso machines, roasting machines, accessories, and café furnishings, as well as coffee shop peripherals like teas, beverages, desserts, and ice cream.

Which international brands participated?

Notable international brands included Bezzera, La Marzocco, LAVAZZA, Nespresso, illy, Jura, Philips, Giffard, Probat, Proaster, and others from Korea, Malaysia, and beyond.

How was the event promoted?

Promotion included traditional media, digital platforms like Weibo and WeChat, transit advertising, and the “Enjoy Cafe•,” which engaged over 1,000 cafes and restaurants in multiple Chinese cities.

Recommended FrontStreet Beans for Coffee Enthusiasts

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