Coffee is in a crisis of trust with you. Guangzhou Zhengjia, Lefeng and other stores are still operating normally.

"Coffee accompany you" was exposed to be in arrears.

Some stores in Guangzhou are still operating normally.

After the resignation letter of CEO Qi Dong on May 25 was exposed online, the "Coffee accompany you" chain brand, known as "Korean first Coffee", was once again caught in a crisis of trust, and negative news such as unpaid wages, shop closures and infighting spread. Yesterday, the reporter called Ms. Park, the secretary of Qi Dong, but the latter refused the interview with "nothing to say".

The number of fast-growing back-door stores is second only to Starbucks.

Qi Dong's resignation letter says that he will resign as CEO of Coffee to accompany you from June 1. The letter exposed many problems of "coffee with you", such as "the Chinese shareholder unilaterally stopped the advance of capital three months ago, and the work could not be carried out, while he personally did not receive his salary for eight months", and "due to the mistake in the management of funds for coffee with you, the operation is stretched". And this letter has been confirmed by Ms. Park to the media earlier that it was released by Qi Dong himself.

Looking back at the development of "Coffee with you", it can be described as a successful template, opening the first one in South Korea in 2008, and then expanding into the largest coffee chain in South Korea at the rate of 100 stores a year. In March 2012, Coffee accompany you entered China, and by the time Qi Dong took office in January this year, the number of stores had reached nearly 600, second only to Starbucks, which has been in China for nearly 20 years. Qi Dong said at that time, "by 2016, Coffee will become the NO.1 of China's leisure coffee chain, operating 3500 stores, with a turnover of more than 5 billion yuan and a profit target of 300 million yuan."

The South Korean headquarters has not released the rescue signal so far.

Who knows only more than 4 months, the plot has been reversed. Data show that "Coffee accompany you" did not enter China with "pure Korean" origin, but through the Sino-Korean joint venture Coffee Management Co., Ltd. to accompany you to expand the Chinese market and operation of the brand. After operating in the mode of rapid development for more than two years, at the end of last year, the joint venture company constantly exposed the news of arrears of wages, arrears, shop closures, and so on. At present, the problem of "coffee with you" in the Chinese market is thorny, but so far, Caffe bene, a Korean-based company based in Korea, has not sent any rescue signals to the outside world.

At present, Coffee accompany you has several stores in Guangzhou, such as Lefeng Square, Zhengjia and Tonghe, although they are still open normally, but the passenger flow of some stores is not high, and some customers comment on the Internet that the price of this brand of coffee is more expensive.