Business experience of opening a coffee shop for big-name clothing: surround consumers with LOGO

Ted Baker opened its 6000-square-foot Moore concept store on June 5, with coffee bars in addition to men's and women's fashion, bags, shoes, makeup and so on. It is said that for clothing brands to open coffee shops PRADA, GUCCI, HERMES and so on have all done this, it seems that now do not sell a coffee shop are embarrassed to say that they are fashion brands. So why are these big names keen to open coffee shops? What big brands of coffee can we enjoy?

For those clothing brands to open a coffee shop, it can be said to kill a few birds with one stone, one is to prove the fact of doing Fashion is Life Style, to exert their brand concept to the extreme in a space; the second is to prolong customers' stay in the store, or to let consumers who are tired in the store have a place to enjoy; third, customers who cannot afford expensive clothing accessories can also enjoy the happiness of the brand as a part of real life. In fact, in addition to opening coffee shops, there are many big brands extended to bars, hotels, SPA and other industries, in fact, they want to use their own LOGO to surround consumers.

So, if you are willing to be surrounded, what are the services offered by the big clothing coffee shops?

GUCCICAFE

GUCCI's flagship store in Ginza, Tokyo, in addition to selling men's wear, women's wear, watches, jewelry and other goods, is the only place in Asia where you can drink GUCCI coffee. Sitting in a coffee shop full of luxurious gold, you can see Ginza Street out of the window. Tira Misu here is well received by diners, and chocolate gift boxes printed with GUCCI logo are also an excellent choice for travel handletters. In his native Italy, GUCCI's museum "GUCCI Museo" also has a cafe that offers a variety of healthy meals in addition to drinks. At the same time, it also forms a compound brand experience space with the surrounding bookstores, gift shops and cinemas.

GUCCI CAFE

Address: 4-4-10 Ginza, Central District, Tokyo, Japan

GUCCI Museo

Address: 10 DellaSignoria Plaza, Florence, Italy

Hermescafe

MADANGCAF é MADANG is located on the negative first floor of the Herm è s Seoul Donsan Park retail store, and there is also a HERMES Museum on the same floor that shows the cultural history of the brand. The interior style of the cafe is highly consistent with the brand style, and the porcelain and tableware also come from Herm è s, but the consumption level here is not as inaccessible as the Birkin bag. A cup of coffee is about 13000 won (about 75 yuan) and is managed by Silla restaurants in South Korea.

Add: Hsin Sha Dong Dosan Park 63026, Gangnam District, Seoul

Armani/Caff è

Italian luxury brand George Giorgio Armani opened its fourth boutique in France at the same time as it unveiled Giorgio Armani's first Armani/Caff è across the wall from the boutique. Armani/ caf è is more upscale and formal than Giorgio Armani George Armani's existing restaurant chain Emporio Armani Caff é. The 180sqm Armani/Caff è can accommodate 70 guests, and the interior design and furniture are carried out by Armani/Casa, a household brand of the same group, offering breakfast, lunch and appetizers, as well as chocolate, tea bag sets and sodas under the Armani/Dolci brand. The adjacent Giorgio Armani George Armani boutique is a collection of men's and women's formal wear, casual wear, as well as leather accessories, perfumes and jewelry, covering a total area of 350square meters.

Business experience of opening a coffee shop for big-name clothing: surround consumers with LOGO

Address: Chana shop, France

Source: China luxury net