Coffee chain brand Father's Day PK which would you choose?
China's coffee market is a big cake, growing at an astonishing rate of 15% every year, far higher than the 2% of the world. In addition to foreign coffee giants such as Starbucks, Korean coffee is also constantly "invading", and China's local coffee is in full bloom. The whole coffee chain market is hot. What really attracts consumers is the culture derived from coffee, such as the upcoming Father's Day and Dragon Boat Festival. What brand is more suitable for Chinese people to get together with family and friends? Next, let's analyze the situation of each brand!
Starbucks
Starbucks, which entered the Chinese market earlier, is well-known in China and is currently the largest coffee chain with more than a thousand stores. Starbucks has its own American genes that determine its pursuit of time efficiency. It uses a fully automatic coffee machine to make coffee quickly, and takeout marketing is an important marketing tool.
CAFEEPASCUCCI (Pascal Coffee)
CAFFEPACUCCI is the authentic representative of espresso. The brand history dates back to 1883. In more than a hundred years of development, always adhere to the family management, from the headquarters to open branches all over the world, the number of stores reached more than 1500.
COSTA
COSTA, which entered China later than Starbucks, is an English style. it has more than 200 stores in China, has high requirements for the quality of coffee beans, and has its own unique taste in coffee taste. In the business model, it is also a chain mode of direct operation, which has a strong backing to compete with Starbucks in prosperous areas. Has great ambitions for the Chinese coffee chain market.
Coffee with you
Coffee accompanies you to enter the Chinese market the latest, but in just a few years, the rapid expansion, now has more than 600 stores, can be said to have created a miracle in the Chinese market. The environment of Korean-style coffee shops is generally more comfortable, and consumers like to stay inside to study and chat. However, due to the rapid expansion of coffee with you, it is now caught in the situation of broken capital chain, debt recovery by franchisees, and poor management in the later stage, resulting in different tastes and quality of each store, and its brand has been greatly hurt.
MYZONECOFFEE, my local coffee.
In addition to several well-known coffee chain brands, there are also many other joining brands, and all of them are taking the road of fine market, with Internet, entrepreneurial theme and animation theme. For example, MYZONE Coffee, MYZONE has created its own animation culture brand, focusing on fun themes, tailor-made coffee shops of different styles on the basis of unified brand culture, and now has more than 200 strategic cooperation franchises.
Although there is a great prospect for Chinese coffee to join the chain market, in such a fierce competitive environment, we should also combine the unique tastes and social habits of the Chinese people. We should not blindly ignore the most important improvement of operation and management ability and product upgrading and innovation in order to seize the market.
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