Coffee accompanies you to encounter Waterloo in China, roaming coffee takes advantage of the opportunity to occupy the market.

Recently, "Coffee accompany you" suspected of fraud in the circle of uproar, many partners have asked for a refund, coffee accompany you suffered a complete rout in China. With the development of market economy, China's coffee consumption market is booming. Coffee has become a necessity for many young people. Coupled with the large number of Chinese consumers, why does coffee accompany you encounter a Waterloo in China? Roaming Coffee, which is also a coffee brand, will do a simple analysis for you, and you may understand one or two.

Coffee also needs to be approachable.

Although there are more and more coffee lovers in China and the market continues to expand, the coffee market is in its infancy, and it is difficult for many people to accept the price of tens of yuan a cup of coffee, so if they want to be favored by Chinese consumers at this stage, first of all, we have to make a big discount on the price. On the basis of adhering to the quality of traditional coffee, roaming coffee has introduced the concept of light coffee, which not only gets rid of the bitterness of coffee and the lightness of instant coffee, but also is much cheaper than traditional coffee in price, and can enjoy a cup of mellow coffee with a few yuan. This is of great benefit to the Chinese market, which is in its infancy.

Business needs to be more flexible

Coffee is co-financed with you, and the brand is responsible for the overall operation and management of the store, and investors only need to sit back and wait for the profit to be shared. this model is easy to have differences in management, so that investors do not feel like the masters of their own house. once problems arise, it is easy to have a crisis of trust. Roaming coffee is mainly to impart experience and technology, as long as the partner abides by the concept and guidance of the headquarters, the partner has a great autonomy in daily operation, and it is up to the partner to decide how to run his own store. Of course, if partners encounter any difficulties in their operation, they can seek help from the headquarters, and the headquarters will try their best to provide assistance and help them to tide over the difficulties. Do you want to be a puppet whose everything is restricted? Or do you want to be your own master?

Development needs to be more solid.

Coffee accompanied you to China began the non-stop horse racing enclosure, the rapid expansion in a short period of time, so that its follow-up management can not keep up, there are many drawbacks, such as personnel training, the implementation of operation management and so on. We often say a saying is one step at a time, steady, like coffee with you so eager for quick success and quick profit development is bound to appear a lot of unsolvable problems and contradictions. Roaming coffee in the store expansion at the same time, strictly abide by a principle is the regional protection policy, the headquarters after years of research, set a reasonable business scope, in this range, only one roaming coffee shop is allowed to appear, and later stores can only be located outside this business area, so as to avoid internal competition and establish a good brand image for roaming coffee. In addition, roaming Coffee headquarters will regularly launch new products, and organize partners to learn effectively, leaving deep footprints with each step.

Although the development momentum of coffee with you in South Korea, Japan and other countries is very good, coming to China has encountered Waterloo, and there are many of its own reasons. China's coffee market should not be underestimated. As long as we find the right position like roaming coffee and take a steady road suitable for Chinese consumers, we will certainly be able to lay a piece of world in China's beverage market.