Coffee: it's just the taste that doesn't change

Summer is coming, and a new round of competition has begun in the beverage market. In this competition, it is divided according to major categories. Except for dessert drinks, Chinese tea is as popular as foreign coffee, and both have a good performance. Let's take a look at coffee consumption.

Coffee: drifting from west to east

In the highlands of Cafa province in southwestern Ethiopia, it is said that more than a thousand years ago, a shepherd became very excited and lively after discovering that sheep had eaten a plant, so coffee was discovered and developed as a pick-me-up. But it was not until around the 11th century that people began to use boiled coffee as a drink.

Coffee has been in China for more than 100 years, and it has been planted sporadically in Yunnan at the beginning of last century, which has started a long journey of coffee consumption in China.

In 1988, for Chinese people who were used to drinking tea, they suddenly saw a "delicious" advertisement in the media. Nestl é, a multinational company that started with baby food, came with their coffee, and starting with gift packaging, glass bottles and unchanged red coffee cups are the best trend, for the Chinese who have been in the process of reform and opening up for ten years. It is no longer the taste of coffee candy eaten when I was a child, but high-grade foreign gifts or drinks. All of a sudden, people are keen to deliver coffee and try to taste it. When people's consumption habits have been cultivated, gift packaging has basically completed its mission, and Nestl é has begun to launch various kinds of plain coffee, such as instant 1: 2, which are more suitable for market demand. in this way, instant coffee in China, a tea country, has changed from a gift to a fast consumer product that people love and take for granted.

Nowadays, whether in the drinking area of the hotel room or in the tea room of the high-end office area, tea bags and instant coffee have become a common standard. Coffee beans, the "elf" who floats from the west to the east, has also completed and has been carrying out her mission of breeding in the east. Industrialization and scale have made hundreds of thousands of coffee growers in Pu'er area of Yunnan lead a rich life.

Starbucks: bring a second home or a way of leisure

When people's habit of drinking coffee has been cultivated, Starbucks, a company from the United States, began to lay out its investment strategy in China. Beijing Meida Coffee Co., Ltd., founded by authorized agents in northern China, mainly in Beijing and Tianjin, opened its first store in Beijing's ITC in January 1999, and later opened stores in Seth, Friendship Store, Xidan and other places. However, early consumers still do not adapt. But it was soon accepted by white-collar workers and young people because of its different way of drinking instant coffee and its warm, relaxed and casual atmosphere. On the other hand, Shanghai and Taiwan are developing rapidly and making profits quickly under the direct control of the Unification Group.

With the increasing popularity of hand-made coffee varieties, lattes, vanilla lattes, cappuccinos, mochas, caramel macchiato and American coffee have become "must-order menus", while fancy coffee has also taken root in people's minds. what milk foam, pull flowers and so on have become everyone's choice.

In addition to consuming coffee, Starbucks coffee cups have become another bright spot in the collection and consumption of coffee fans. Many people not only look for them everywhere at home, but also go to Starbucks abroad to Taobao, and show off to their friends when they come back. just like the collection road of philatelists, it is full of joy, and there are many collected stories that can be shared and shared with you.

When summer comes, drinks such as iced coffee and cappuccino have become the best choice for people to relieve the heat in summer.

In fact, people who go to Starbucks can feel that the important content she conveys is the coffee culture, which belongs to the warm and casual culture of Starbucks genes, either at home or on the way to Starbucks.

McDonald's: here comes the whirlwind of McCoffee

It is well known that McDonald's started with hamburgers, but a few years ago, McDonald's took leading the fashionable consumption of young people as part of keeping pace with the times. while selling hamburgers, McDonald's began to buy coffee and named its own coffee McCoffee. When the wheat whirlwind came, it was unstoppable. With the light of the 24-hour lights that do not close, McCoffee also opened to consume coffee in the city for 24 hours. In particular, it can be refilled and cost-effective and has been favored by consumers.

Later, McCoffee also had fancy coffee, because the combination of price advantage and McDonald's fast food kept the whirlwind of McCoffee unabated.

Han Feng: from the film circle to the coffee shop

With the popularity of Starbucks and McDonald's, the representatives of "American Coffee", coffee shops from many countries and regions have come to China to make money. Many coffee chains spend a lot of money on the market, and many coffee shops are springing up in a corner of office buildings and have become a scene on the streets of many large and medium-sized cities.

In September 2014, Coffee accompany you, South Korea's largest coffee chain known as the Korean version of Starbucks, announced the signing of the popular Asian idol Kim Soo-Hyun in Beijing. it means that Kim Soo-Hyun has officially become the brand image spokesman for the new season of "Coffee with you", and "Coffee with you" opened a new starting point.

Since coffee accompanied you to China in 2012, it has grown to hundreds of stores in just two years, and a foreign coffee brand has grown to such a scale in a short time, which can be called a miracle in the industry. In addition to the brand's own strength, but also can not do without coffee to accompany you with the support of many members.

Perhaps it is Professor du's "good Teaching" that makes Korean style coffee as popular as Korean TV dramas, especially the coffee shop under the office building makes the business atmosphere appear very strong.

Nestl é: old brands lead to new trends

If Nestl é has opened up the Chinese consumer market with instant coffee, many coffee shops like Starbucks' ground coffee have been loved by consumers because of their different environment and consumption patterns. How to introduce grinded coffee into families, so that consumers can have a private cafe at home, so that coffee can serve consumers in a variety of ways? An innovative coffee revolution is coming, with the myth that the brand is not old.

A few years ago, the capsule coffee machine developed by Nestl é in cooperation with the professional coffee machine manufacturer Delon of the Italian high-end brand was recognized by consumers as soon as it was put on the market. The shape of the Nestl é coffee machine embodies the Italian design style, and its humorous and futuristic design gives users a little more peace of mind.

From coffee fruits to coffee beans to your coffee mug, it is so simple and convenient for coffee lovers to embark on a journey to explore coffee at the speed of high-speed rail.

The variety of taste embellishes the professional quality of mellow coffee to the exquisite furnishings of life. With the coffee maker, people can not only enjoy the variety of black coffee, but also have a cup of espresso on lazy weekend mornings. The strong and continuous taste makes you feel relaxed throughout the day. Have you ever experienced the intimate blending of coffee and milk? It's a holiday to feel what a wonderful moment it is to make fancy coffee. Latte macchiato, steamed milk, slightly sweetened, plus a layer of mellow espresso. The Italian name of the latte macchiato is Latte Macchiato, which means "dyed milk", which is why the seller's intention to keep the original name is to tell consumers about the coffee culture. Cappuccino, in addition to its rich taste, its name Cappuccino comes from the Italian "headscarf". Every cappuccino coffee is covered with a thick layer of milk foam, like a headscarf, to keep the coffee warm and tasty.

With the coffee maker, in addition to making American black coffee, espresso and fancy coffee, the operation of hot drinks such as Hot Tea, HK Style and chocolate milk also makes it easy for you to drink. Of course, as the weather gets hotter day by day, the sale of iced coffee will also be added to the merchant's schedule.

Although coffee is a drink, but we have witnessed more than 20 years of development, the only thing that remains unchanged is the taste. This is the call of the market, leading the consumption trend is the driving force and source of business innovation, and consumers are the biggest beneficiaries and responders. We spend and be happy in response.

Source: consumer Daily Network