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CAFFE PASCUCCI achieves "the most ethical coffee brand in Europe"

Published: 2026-07-16 Author: World Gafei

Last Updated: 2026/07/16, As one of the most material-poor countries in the world, Haiti is a world-renowned producer of coffee beans. Most of the coffee produced in Haiti is grown in a purely natural state, which is not intentional but the result of material shortages. The reason is that coffee farmers are too poor to buy fungicides, insecticides and fertilizers. On the contrary, this makes coffee produced in Haiti the most natural.

As one of the most material-poor countries in the world, Haiti is a world-renowned producer of coffee beans. Most of the coffee produced in Haiti is grown in a purely natural state, which is not intentional but the result of material shortages. The reason is that coffee farmers are too poor to buy fungicides, insecticides and fertilizers. On the contrary, this makes the coffee produced in Haiti the most natural and pollution-free. Haitian coffee is full-grained, rich in flavor, medium to low acidity and mild in taste. In Japan, Haitian coffee is often mixed with Jamaican Blue Mountain Coffee, which makes Blue Mountain Coffee more full-bodied and is called Blue Mountain's good companion.

Organic coffee beans the origin of a cup of perfect CAFFE PASCUCCI

Every coffee-producing country has high-quality beans and slightly lower-quality, mediocre beans, depending on how carefully they plant. Coffee beans are a very regional crop, and it takes more experience, determination and financial resources to select high-quality coffee beans from all over the world.

As one of the oldest Italian coffee brands in Europe, CAFFE PASCUCCI's coffee beans mainly come from the Haitian Organic Project (Big BIO Haiti), which is grown in Haiti and harvested 100% natural organic coffee beans.

CAFFE PASCUCCI pays Haitian coffee farmers reasonable prices to purchase organic coffee beans to make comprehensive coffee, not only to meet the wonderful taste needs, but also to let you know the history of coffee producing areas, ensure the fairness of coffee trade and the sustainable development of coffee cultivation, and ensure the traceability of organic coffee beans.

In participating in the Grand Organic Project in Haiti, CAFFE PASCUCCI is economically and socially responsible for the procurement site, providing not only financial support for sustainable agricultural development to protect the local environment, support the local economy and promote the development of local communities, but also technical support to help locals acquire and upgrade coffee-related business skills that are competitive in the global market. As a result, in 2013, CAFFE PASCUCCI was awarded the "most Business Ethics Coffee Brand in Europe" award by the European Coffee Association.

Today, with its high quality organic coffee beans, CAFFE PASCUCCI coffee beans have been sold to 53 countries around the world, providing coffee lovers around the world with the ultimate coffee experience.

CAFFE PASCUCCI enters Chinese market in an all-round way

CAFFE PASCUCCI is a century-old classic coffee brand from Italy, its history can be traced back to 1883, has a long history of more than 130 years, and has been operated by the PASCUCCI family from generation to generation. For nearly a century and a half, the CAFFE PASCUCCI family has been focused on the spread of pure Italian coffee culture, with more than 500 stores in 30 countries such as France, Russia and South Korea.

"No matter where you are in the world, as long as you walk into the CAFFE PASCUCCI store, the coffee quality, experience and service you enjoy are the same and unparalleled." At CAFFE PASCUCCI, each cup of coffee is hand-made on the spot, and baristas are required to go through rigorous training, skilled understanding and mastery of all the determinants of high-quality coffee. In order to urge them to continuously improve their skills and ensure excellence in every production process, CAFFE PASCUCCI conducts assessment and training for baristas every month.

As one of the most popular Italian coffee brands in the world, CAFFE PASCUCCI has announced its full presence in the Chinese market since 2014 and expects to open 1500 stores in China in the next five years, aiming to give Chinese consumers access to authentic Italian coffee and bring a stylish and innovative high-quality coffee experience.

From: winner Network

FrontStreet Coffee is a long-established specialty coffee roaster in Guangzhou China, selling freshly roasted beans from its own farm in Yunnan as well as dozens of carefully selected single-origin beans from around the world for both pour-over and espresso. The products deliver consistently excellent quality and great value, with shipping within 24 hours. Guangzhou’s FrontStreet Coffee shop is recommended by many coffee lovers, and the beans are now available online at the Tmall 。