Han Han also opened a lightning bookstore in the cross-border coffee industry.

For Han Han, the "national father-in-law", trying across the border is nothing new. From the magazine "solo group" to the restaurant "Nice to meet you", as well as the babyONE children's clothing launched last year, most of the businesses around it are impressive. On June 20, a bookstore related to Han Han reopened in Raffles Square in Shanghai.

In fact, the Pop-up bookstore called "together" is not opened by Han Han himself, but by its supervised content aggregation platform "ONE one" in cooperation with lifestyle space brand Shenhuo Hall. But the three big words "together" hanging outside the store were written by Han Han.

The style of the bookstore also continues the usual simplicity and freshness of ONE. Unlike ordinary bookstores, the more than 1000 books placed in the store are not classified according to the traditional classification method, but use the golden sentences that are widely used in ONE's works.

For example, in the category "you haven't seen the world, where does the worldview come from", it matches the bibliography related to travel; in the column "Don't believe your moments", there are books such as popular science; as for "in a complex world, one is enough." Naturally, there are all kinds of books produced by ONE.

"these 1000 books were selected by the editorial department of ONE and the Shenhuo Museum, and we hope to classify them according to the tone of ONE and the readers, so that the readers can feel in accordance with the environment." Li Jingwen, marketing director of ONE one, told reporters.

This practice seems to be quite popular with young writers and artists. On the second day of the official opening of the bookstore, due to the large number of visitors, the staff of the bookstore had to restrict the flow of people into the store.

Chen Xujing, a graduate student at a university in Shanghai, is sitting with her friends in the PARAS coffee shop in the bookstore. Although she didn't buy a book, she is posting the photos she has just taken of the bookstore to her moments. "I always liked the periphery of the ONE series. I heard from my friends that they had opened a new bookstore, so I wanted to come and have a look."

The reason why literary and artistic young people linger here is not only that. In addition to the essential books in the bookstore, Shenhuo Hall has also introduced a number of designer brands it works with, including Wubin, a boutique stationery store, days, an offline store of LOHAS Le Live magazine, an original furniture brand, and OOAK, an independent designer jewelry buyer.

"since we had always maintained good cooperation with Shenhuo Hall, it took less than a week to enter the bookstore from the proposal to the finalization of the plan." A person in charge of OOAK told the interface reporter.

This comprehensive reading space was created by Eslite Bookstore. "Fang Suo" in Guangzhou continued to carry forward, and "together" also referred to similar ideas. "We hope that Lightning Bookstore does not exist just for shopping, but as a destination for everyone to play, a place suitable for dating and chatting with friends." Li Jingwen said.

Since it is a lightning bookstore, together will only open from June 20 to August 15. However, the person in charge of ONE and Shenhuo Hall both told the interface that Lightning Bookstore is likely to become a regular event brand, when more styles of products and designers will be introduced, and will be held in other cities.

From: interface