85 C micro-movie polishes the coffee signboard
At the end of September, F-Food 85C was selected by the top 10 most popular stores in the United States on World Coffee Day. In order to enhance the image of coffee, in addition to launching a second-generation store, it also launched a popular microfilm with the theme of the journey of a coffee bean.
Xie Jiannan, chief executive of 85C, said that 85C is the chain store that sells the largest number of coffee in Taiwan besides convenience stores.
Many people do not know that 85C is the only chain coffee in Taiwan that bakes its own coffee beans and has its own coffee factory. It imports coffee beans from Guatemala and Brazil every seven to 10 days, from bean selection, roasting, cup testing, baking to storage and transportation.
Xie Jiannan pointed out that 85C launched a second-generation store to transform its brand image, which is precisely to once again strengthen the 85C brand with coffee as its core. In particular, September 29th is World Coffee Day, 85C has 40 million users worldwide, more than 1.5 million merchants communicate on the platform, and Foursquare, the most popular food community website in the United States, has been selected as one of the top 10 most popular stores in the United States, highlighting the strength of coffee has attracted international attention.
In order to let consumers know more about 85C coffee on , 85C has also taken advantage of the most popular micro-movie trend to launch the micro-film "the Journey of a 85oC Coffee Bean".
(responsible Editor:)
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The chain coffee chain has a strange trick and the theme store plays the special card.
Optimistic about the future of coffee and tea, Xu Guangyu, general manager of unified Starbucks, said that next year, Taiwan Starbucks will expand its skills, enrich its products, introduce plastic capsule coffee machines, hanging ear coffee bags, etc., in addition to theme stores and nostalgic shops, add a specially designed topic store. In addition, Starbucks will be the first to launch Starbucks online stores in Asia since October. Next year, it will expand its scale and integrate physical channels.
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Taiwan helps Central America fight Coffee Diseases
Tao Wenlong, secretary-general of the Foundation for International Cooperation and Development, signed a memorandum of understanding with the general manager of the Central American Economic Integration Bank on the 5th to assist in the coffee rust loan project in the Central American region. Dozens of people, including Ambassador of the Republic of China to Honduras Guo Yongliang, Minister of Agriculture and Animal Husbandry of Honduras Jacobo Regalado, coffee industry leaders and government officials, attended the ceremony.
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