85 C micro-movie polishes the coffee signboard
At the end of September, F-Food 85C was selected by the top 10 most popular stores in the United States on World Coffee Day. In order to enhance the image of coffee, in addition to launching a second-generation store, it also launched a popular microfilm with the theme of the journey of a coffee bean.
Xie Jiannan, chief executive of 85C, said that 85C is the chain store that sells the largest number of coffee in Taiwan besides convenience stores.
Many people do not know that 85C is the only chain coffee in Taiwan that bakes its own coffee beans and has its own coffee factory. It imports coffee beans from Guatemala and Brazil every seven to 10 days, from bean selection, roasting, cup testing, baking to storage and transportation.
Xie Jiannan pointed out that 85C launched a second-generation store to transform its brand image, which is precisely to once again strengthen the 85C brand with coffee as its core. In particular, September 29th is World Coffee Day, 85C has 40 million users worldwide, more than 1.5 million merchants communicate on the platform, and Foursquare, the most popular food community website in the United States, has been selected as one of the top 10 most popular stores in the United States, highlighting the strength of coffee has attracted international attention.
In order to let consumers know more about 85C coffee on , 85C has also taken advantage of the most popular micro-movie trend to launch the micro-film "the Journey of a 85oC Coffee Bean".
(responsible Editor:)
- Prev
The chain coffee chain has a strange trick and the theme store plays the special card.
Optimistic about the future of coffee and tea, Xu Guangyu, general manager of unified Starbucks, said that next year, Taiwan Starbucks will expand its skills, enrich its products, introduce plastic capsule coffee machines, hanging ear coffee bags, etc., in addition to theme stores and nostalgic shops, add a specially designed topic store. In addition, Starbucks will be the first to launch Starbucks online stores in Asia since October. Next year, it will expand its scale and integrate physical channels.
- Next
Taiwan helps Central America fight Coffee Diseases
Tao Wenlong, secretary-general of the Foundation for International Cooperation and Development, signed a memorandum of understanding with the general manager of the Central American Economic Integration Bank on the 5th to assist in the coffee rust loan project in the Central American region. Dozens of people, including Ambassador of the Republic of China to Honduras Guo Yongliang, Minister of Agriculture and Animal Husbandry of Honduras Jacobo Regalado, coffee industry leaders and government officials, attended the ceremony.
Related
- The design principle of the V60 filter cup! Why is the V60 filter cup called V60? What is the difference between a V60 hand-brewed coffee filter cup and a cake filter cup? Who invented the V60?
- Why does mocha pot coffee smell burnt? How to adjust the coffee extract in the mocha pot? What should I do if the coffee in the mocha pot is burnt? Why is mocha pot coffee so easy to overpower?
- Why can't cappuccinos be made takeout? What is the ratio of coffee to milk in a cappuccino? How thick is the milk foam in capuccino? What does Capuccino mean?
- How to make silky and strong salty mocha coffee? How to make a delicious mocha latte? What is the difference between latte and mocha coffee?
- How to use the Aiyue coffee press machine? Who invented Aiyue Pressure? What is the difference between Aiyue brewed coffee and hand-brewed coffee? What is the principle of coffee extraction from Aiyue Pressure?
- How to make the world's top coffee Yejia Xuefei? What are the characteristics of Yejia Shefi coffee? What is the flavor of Yejia Shefei? How to solve the blockage during lightly baked beans?
- What does long extract coffee mean? What is the difference between long-extract coffee and American coffee? What is the difference between Lungo and American coffee? What is Lungo Coffee?
- What does under-extracted coffee taste like? What are the characteristics of over-extracted coffee? How to tell if coffee is over-extracted or under-extracted?
- Why isn't Dirty hot? What is Dirty in espresso? What should I do with hot Dirty?
- Share the correct way to make hanging ear coffee! How much water should I use to make my ear coffee? How many stages does the water injection of hanging ear coffee need to be divided into? How much water does it take to put in hanging ear coffee? How to m