The chain coffee chain has a strange trick and the theme store plays the special card.

Optimistic about the future of coffee and tea, Xu Guangyu, general manager of Uni-President Starbucks, said that next year, Taiwan Starbucks will make great efforts to enrich its products and introduce glue.

Bag coffee machine, hanging ear coffee bag, etc.; in addition to the theme store, memorial shop, open a specially designed "topic shop", in addition, 10

It is the first to launch a Starbucks online store in Asia since April, and next year it will expand its scale and integrate physical channels to make products easier to buy.

Xu Guangyu points out that 16 years ago, according to the market trend at the time of its debut, Starbucks planned to open one store for 200000 people and 100 stores across Taiwan. But right now, Starbucks

Has opened to 300 stores, about 80,000 people can open a store. According to Starbucks statistics, Taiwanese consumers spent 30 million at Starbucks stores last year.

The number of people this year due to the reduction of the buy one get one free promotion is slightly less than that from January to October last year, but the profit has increased.

Starbucks' turnover is growing at about 10% a year, and other channels have accelerated their entry into the coffee chain market, such as Cankun 3C's acquisition of more than 20 gold coffee stores.

City; Dingwang Group opened "read Coffee" to emphasize humanistic reading; gourmet talent's 85C more than 300 stores in Taiwan have also begun to transform, with an increased area and meals.

The variety of drinks has increased, and following the opening of the first second-generation store in Taichung in October, the second will be opened in Shilinjihe Road on November 16, spokesperson Zhong Jingru said.

Du C is scheduled to transform more than 300 stores in Taiwan into second-generation stores within three years.

According to Taiwan's ​​ Bay Coffee Association, Taiwan's coffee market has reached 13.5 billion yuan, with a total coffee population of 5.4 million. Xu Guangyu said that not only coffee, tea market

The market is also expanding. Starbucks, for example, recently opened its first tea boutique in New York, Teavana; Taiwan, although it does not plan to open a tea store.

However, over the past few years, tea drinks have grown by 20% every year, including local teas such as the three Gorges, Nantou and Alishan, which are very popular with consumers. And if it opens next year,

The title store is also guaranteed to be refreshing, which is different from the current theme store.

In addition, Starbucks has achieved surprising results in terms of e-commerce since the October test, such as coffee reviews plus coffee colleges for coffee teaching.

5Dudu embossed City Cup and so on are popular; the current sales of the second generation of accompanying cards have accumulated to more than 700,000.

(responsible Editor:)