The rapid development of leisure coffee chains in 2015

With the opening of the market, the competition between the catering industry has become increasingly prominent; only continuous research, only continuous learning, can improve the level of leisure coffee chains. Therefore, investors operating leisure coffee chains must constantly master new knowledge in order to meet the needs of the market, that is to say, with the development of catering to join the market, consumers are interested in leisure coffee chains.

Foreign coffee chains are growing rapidly in China and are becoming diversified.

According to the Financial Times, many foreign brands and business models have met their Waterloo in China, from Best Buy to BQ. However, the Western retail concept of foreign coffee shops, which was perhaps the least likely to succeed, has flourished in China. Although China has a history of drinking tea for thousands of years, coffee chains from the United States, Britain and South Korea

International well-known coffee chains continue to accelerate their expansion in Chinese mainland.

Recently, international well-known coffee chains such as Aix, Starbucks and COSTA continue to accelerate their expansion in Chinese mainland, and PacificCoffee, a start-up unit of China Resources, has quickly opened its 100th store in mainland China with the strong channel advantages of China Resources Group, and the whole coffee industry is showing a thriving scene.

An inventory of the Development of International Cafe chains in China

From Best Buy to B & Q, many foreign retail brands have encountered a Waterloo in China, and successful business models in the domestic market cannot be replicated in China. But the international coffee chain is an exception, and although it seems least likely to gain a foothold in China compared with other retail sectors in Western countries, it has been a great success. The Financial Times made an in-depth report on this phenomenon. Although there are thousands in China

Large coffee chains have entered China one after another-domestic coffee shops are also on the rise

1: China's sustained high economic growth, the increasing improvement of people's living standards, the increasing diversity and improvement of the quality of life, and the economic possibility of coffee consumption have directly catalyzed the vigorous development of the coffee industry. 2: the influence of globalization has led to the internationalization of consumption habits, and the number of people drinking specialty coffee is expanding. 3: large coffee chains have entered China.

Convenience of location is a major consideration for consumers in coffee chain market research

Facing the intense competition in coffee industry, and the media constantly hyping and consumer pursuing popular mentality, many new brands are constantly entering, and at the same time driving the popularity of new culture, and the differences between brands are becoming smaller and smaller, in such a competitive market, how to shape their own style is necessary, so this group adopts case study method, aiming at seven chain coffee operators to do in-depth interview

McDonald's and Tim Horton enter North American market

In 2011, many coffee chains in North America were expanding, and several representative companies in the fine coffee industry became Nasdaq leading stocks. China's coffee market also attracted worldwide attention, and many coffee chains increased their investment and expansion speed in China.

An inventory of the Development of International Cafe chains in China Coffee Culture in Starbucks Coffee Market

From Best Buy to B & Q, many foreign retail brands have encountered a Waterloo in China, and successful business models in the domestic market cannot be replicated in China. But the international coffee chain is an exception, and although it seems least likely to gain a foothold in China compared with other retail sectors in Western countries, it has been a great success. The Financial Times made an in-depth report on this phenomenon. Although there are thousands in China

Starbucks, COSTA and other coffee chains are expanding rapidly in Tianjin.

According to reports, Starbucks will add four to five new stores in Tianjin this year (2012). COSTA Coffee is also the first time to seize bustling areas to open stores since entering Tianjin. COFFEE BENE from South Korea is also expected to enter Tianjin after entering China last year.

Pre-order coffee chains for Mother's Day cakes are enjoying discounts!

▲ celebrates the arrival of Mother's Day. Unified Starbucks launched five limited new cakes, including mashed taro pudding, apple peach mousse, matcha cheesecake, Tira Misu, and cocoa light cream cake. (photo / reporter Peng Mengzhu, April 11, 2017) to welcome the arrival of Mother's Day, coffee chains have launched pre-orders for Mother's Day cakes, unified Starbucks launched 5 limited new cakes

Pre-order coffee chains for Mother's Day cakes are enjoying discounts!

▲ celebrates the arrival of Mother's Day. Unified Starbucks launched five limited new cakes, including mashed taro pudding, apple peach mousse, matcha cheesecake, Tira Misu, and cocoa light cream cake. (photo / reporter Peng Mengzhu, April 11, 2017) to welcome the arrival of Mother's Day, coffee chains have launched pre-orders for Mother's Day cakes, unified Starbucks launched 5 limited new cakes

Pacific Coffee Hong Kong is one of the largest coffee chains

Pacific Coffee, a chain of American coffee shops in Hong Kong and Macau, is one of the largest coffee chains in Hong Kong. Origin: Pacific Coffee was founded in Hong Kong in 1992 by a couple from Seattle in the United States, while Macau opened in July 2009. The purpose of the company is The perfect cup, which means to provide customers with a perfect cup of coffee in a comfortable environment.

Promotion of coffee chain stores to increase advertising efficiency

Coffee shop chains mainly adopt different industry alliances to increase advertising efficiency, but less use of television advertising. First, the combination of explanation and promotion in different industries, such as credit cards or communications operators of banks, can be extended to each other's consumer groups through the resources of the other party, and the other party can stimulate consumers' desire to spend because of the benefits they offer. as a result, consumers can get an extra discount.

Starbucks, Aix, COSTA and other coffee chains speed up the opening of stores against the trend.

This year, my friends often ask me why I want to speed up the opening of stores in times of economic weakness. Do you want to stop? Li Xianglu, director of Axe Coffee China, told reporters that the company has accelerated its expansion this year, with only four stores in Shenzhen at the end of 2011, while six new stores have been opened in Shenzhen so far this year, striving to open three or four new stores in the fourth quarter. Axe coffee.

The difference between the new self-service coffee shop and the traditional coffee shop introduction to the characteristics of the chain coffee shop

Professional baristas exchange please follow the coffee workshop (Wechat official account cafe_style) a coffee chain, you will definitely see in the major transportation hubs and urban areas. What kind of coffee chain do you have this time? There are two types of coffee chains in China. One is the new type of self-service coffee shop, and the other is full.

Coffee chains speed up the pace of opening stores

Starbucks reported third-quarter net profit of $417.8 million, up 25.4% from the same period last year. Global same-store sales increased by 8%, with same-store sales in China and other Asia-Pacific regions up 9%.

This is the ranking of coffee chains in Britain's mind.

The top ten coffee chains that influence the world are in China.

Top Ten Coffee chains affecting the World since 1999, some international coffee chains, which are regarded as rebels but never lack of ambition, have broken through the shackles and set an example for China's coffee chains. Starbucks has opened more than 430 stores in Greater China, including Hong Kong, Taiwan and Macau, of which about 200 are on the mainland. Cana

The taste of Laohua Coffee will it affect the quality of coffee?

As a barista, you must have met some customers who were in a hurry to grab coffee and leave without noticing the flower pull you made for him. At the moment, you may be thinking, comrade, you left in such a hurry, can't you stop and enjoy the flowers I made for you? Do you know how much effort and experience I have to make in order to make such a perfect flower?

Chinese people fall in love with coffee foreign coffee chains are growing rapidly in China

The picture of a Starbucks store in China comes from a report by foreign media on December 30 that many foreign brands and business models from Best Buy to B & Q have encountered a Waterloo in China. However, the Western retail concept of foreign coffee shops, which was perhaps the least likely to succeed, has flourished in China. According to a report on the Financial Times website on December 29,