The rapid development of leisure coffee chains in 2015

With the opening of the market, the competition between the catering industry continues to highlight; only continuous research, only continuous learning, can improve the level of casual coffee chain stores. Therefore, investors operating leisure coffee chain stores must constantly master new knowledge to meet the needs of the market, that is to say, with the development of the catering franchise market, consumers 'requirements for leisure coffee chain stores are higher. Today, we look at the guidelines governing casual coffee chains.

Coffee machine must conform to chain store positioning

Of course, there is no coffee machine to open a coffee shop, but when choosing, pay attention to the positioning of the coffee shop. However, in terms of opening professional coffee shops, most chain stores will choose semi-automatic coffee machines, even manual coffee machines, which need to be manually ground, pressed powder, brewed, and more manual parts.

Choice of water and coffee cups

Soft water should be used for brewing coffee. Water purifiers and activated carbon filters can be used in coffee shops to avoid impurities and odors in water. Separators for soft and hard water can also be installed.

Choose the brand of coffee beans

When selecting coffee beans, we must first consider the tastes and habits of consumers in the region, and according to the size of the store, reasonable purchase, to avoid causing product backlog.

Focus on products other than coffee

Most chain stores offer cakes, desserts, even smoothies, tea drinks, ice cream, salad, sandwiches and other products in the store. Investors, especially those who create their own brands, need to draw up the menu in the store. Since cakes and desserts are not drinks, investors need to consider whether to choose a supplier or own the product.

If casual coffee chain operators can't find a good management model, it is very dangerous for the chain. For the owners of casual coffee chain stores, how to do a good job in the management of chain stores and get casual coffee chain stores out of the bleak business situation is a problem that must be considered. If you want to manage casual coffee chain stores reasonably, you must find out what the core of management is, that is, the inevitable requirements for the managers of casual coffee chain stores.

Source: China Coffee Network