The taste of Laohua Coffee will it affect the quality of coffee?

As a barista, you must have met some customers who were in a hurry to grab coffee and leave without noticing the flower pull you made for him.

At the moment, you may be thinking, comrade, you left in such a hurry, can't you stop and enjoy the flowers I made for you? Do you know how much effort, how much training and how much milk I need to make such a perfect flower pull? You may wonder if it's worth it. Is it really necessary for customers who only want a pick-me-up drink to go to so much trouble to make lace coffee?

If you watch the above video, you will realize that there are many people who do not attach importance to the art of flower drawing. Have you ever encountered a similar situation? We all know that customers want coffee that is quick and tastes good. All other superfluous decorations are dispensable in their eyes. You may ask, then why on earth do we insist on the road of pulling flowers?

From the perspective of the business model of coffee chains in the past, Lahua coffee has no practical significance except for its beautiful appearance (the coffee chain we are talking about here includes domestic and foreign well-known brand chains, fast food restaurants and bread coffee shops, etc.). This is closely related to the long-term business philosophy and methods of coffee chains.

First of all, people who come to coffee chains usually pick up the coffee and leave, having no time to care whether there is a special pattern on the foam. In addition, from a hygiene point of view, take-out coffee must be covered. Now that the cups are covered, what's the point of making flowers? Also, the coffee chain has a large number of customers. In the face of the long line, where does the barista have time to make flowers?

Secondly, the coffee machine equipped by the coffee chain has limited function, and the coffee machine usually comes with its own automatic milking steam stick, which makes the milk so poor that it is impossible to make flowers at all. If coffee chains really want to promote Lafayette, they must spend more time and energy hiring higher-level baristas and equipping each branch with a higher-priced coffee machine. You know, the coffee machine selected by the chain stores is specially designed for high-load working environment, with fast production and high output, so it is not suitable for making exquisite lace coffee.

Thirdly, the coffee chain pursues the unification and standardization of products. Under the commercial business model, each chain store must establish a unified standard for the production of each kind of coffee before starting business. Do you know how hard it is to get everyone to make the same pull coffee? It takes twice as much time and experience to train every barista in the store, and every day the most experienced baristas keep a close eye on the milk tanks in the hands of other baristas. It's impossible.

To sum up, Lafayette is totally unnecessary for coffee chains. But there are some exceptions. Now some Starbucks cafes in North America have been forced by the pressure of competition in the industry to try to promote lace coffee. Their recent launch of Flat White Coffee is the battle book Starbucks has set up against those "third wave" boutique coffee shops. Even Starbucks stores in China have begun to provide customers with the most basic heart-shaped pull milk-based coffee. It is believed that in the near future, Starbucks will promote caffeine around the world.

As the most popular drink in the world, coffee not only has a long history, but also has a huge industrial chain. Jacquard art, as the latest trend vane of the coffee industry, further reflects the uniqueness of coffee and stands out from many traditional drinks. Although some customers do not attach importance to it, the double enjoyment of taste and vision brought by Lafayette coffee is unprecedented. The efforts made by baristas have improved the image of coffee in the eyes of consumers.

Therefore, do not doubt whether the art of drawing flowers is worth it. Lahua coffee is no longer the exclusive patent of boutique coffee shops, it represents the overall trend of the entire coffee industry, and even large coffee chains have been involved. Everyone's coffee should be unique. Therefore, we can not give up the art of flower drawing because of the impatience of our customers. Even busy customers will notice the difference between lace coffee and regular coffee when they pour sugar into their coffee. In addition, Lahua Coffee can not only enhance the coffee experience of customers, but also improve the overall competitiveness of the coffee shop.