This is the ranking of coffee chains in Britain's mind.
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Eleven pricing strategies that confuse consumers
There are two main reasons why this trick works: first, consumers don't know how much goods cost, so we rely on parts of our brains that are not strictly quantitative; and second, although people spend limited dollars, but we make decisions based on clues and semi-thoughts that add up to math blindness. You walk into a Starbucks and see that the store is right
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Drink coffee with your mind
A team led by Donohue, a neuroscientist at Brown University in the United States, in the motor cortex of a 58-year-old woman (S3) who completely lost the ability to speak and move her limbs for 15 years, and a 66-year-old man who had a brainstem stroke in 2006 and could only move his eyes and head (T2), plant plants into an array of electrodes called brain gates, which can read different brain signals and then send messages through wires.
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