Large coffee chains have entered China one after another-domestic coffee shops are also on the rise
1: China's sustained high economic growth, the increasing improvement of people's living standards, the increasing diversity and improvement of the quality of life, and the economic possibility of coffee consumption have directly catalyzed the vigorous development of the coffee industry.
2: the influence of globalization has led to the internationalization of consumption habits, and the number of people drinking specialty coffee is expanding.
3: large coffee chains have entered China, domestic coffee shops are also on the rise, coffee shops have been developed in most domestic cities, so that the number of coffee consumers is increasing and the region is expanding.
four
. With the rapid development of China's economy, coffee consumption in Chinese cities is gradually associated with modern life, leading to a rapid increase in coffee consumption, coffee joining industry to form a huge consumption potential market.
5. According to authoritative data released: at present, instant coffee accounts for a large proportion in the consumer market, accounting for about 84%. It is estimated that the average growth rate of instant coffee sales will drop to 8.3 percent from 2012 to 2017, and China's instant coffee consumption will reach 1.72 billion US dollars in 2015. The market share of freshly ground coffee is only about 16%. However, the growth rate of the instant coffee market is not as fast as that of the freshly ground coffee market, mainly because consumers are more inclined to consume coffee beans and go to coffee franchises due to changes in consumer habits.
6 according to market data, the coffee industry is growing at a rate of 25%, and coffee is becoming a bright spot of urban civilization and economic growth. The consumption of second-and third-tier cities is increasing, and the market share is also increasing, which will become the core driving market of China in the next 20 years.
7. Chinese consumers begin to understand the brand, style and purity of coffee, and know how to enjoy coffee. In a sense, this is a kind of cultural consumption.
- Prev
Foreign businessmen hold Yunnan coffee very tight; the quotation is always 15 cents lower than the futures price of coffee in New York.
In the view of Li Gongqin, secretary general of the provincial coffee industry association, in addition to insufficient efforts to open up the local market and over-reliance on foreign markets, Yunnan coffee also has some problems, such as few backbone enterprises, low quality, low industrial level, weak competitiveness and so on. Not only the scientific and technological content of the products is low, the added value is not high, and the product convergence is obvious, but also the coffee producing areas do things their own way, there is no overall thinking in this regard, save coffee.
- Next
Yunnan Coffee Trading Center establishes the largest coffee grading center in Asia
According to the agreement, the Coffee quality Society will work with Yunnan Coffee Trading Center to design the overall plan for Yunnan and Asian coffee producing areas. Yunnan Coffee Trading Center will cooperate with Yunnan Coffee Trading Center to establish the largest coffee grading center, quality certification center and technical training center in Asia to improve the welfare and quality of coffee producers. The Coffee quality Society will rely on its technology and services to set up
Related
- How to do proportional steps for 400 times of foamed coffee? What is the reason why espresso cannot foam?
- How does coffee break out of rich layers? Which is better, washed coffee beans or sun-dried coffee beans?
- What are the five ways to drink American coffee? What is the difference between American coffee and Long Black? How to make quicksand ice American style? How to pull flowers in American coffee? Can I take milk in American coffee?
- What's so good about Blue Mountain, which ranks first in the world's top coffee beans? What grade does Blue Mountain Coffee belong to? What are the characteristics and taste of Blue Mountain Coffee?
- How to draw flowers in American coffee? Can American coffee draw flowers? What is the principle of latte flowers? How to kill the milk foam of coffee flower?
- Is it better to use lightly baked beans or deeply baked beans for mocha pot coffee? How to use and make a mocha pot! What should I do if the Mocha pot has a splash problem?
- What does special coffee mean? What beans are the best to make special coffee? Do you make special coffee with espresso or cold extract? Why is specialty coffee the "cocktail" of the coffee industry?
- Coffee shop specialty American production ratio step by step tutorial KFC apple bubble American practice
- What is the difference between the foam of a latte and white cappuccino? How thick should Latte's milk foam be made? What's the difference between a cappuccino and an Australian white latte?
- The right way to drink espresso! How to drink coffee best? Do I have to gulp dirty coffee?