Large coffee chains have entered China one after another-domestic coffee shops are also on the rise

1: China's sustained high economic growth, the increasing improvement of people's living standards, the increasing diversity and improvement of the quality of life, and the economic possibility of coffee consumption have directly catalyzed the vigorous development of the coffee industry.

2: the influence of globalization has led to the internationalization of consumption habits, and the number of people drinking specialty coffee is expanding.

3: large coffee chains have entered China, domestic coffee shops are also on the rise, coffee shops have been developed in most domestic cities, so that the number of coffee consumers is increasing and the region is expanding.

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. With the rapid development of China's economy, coffee consumption in Chinese cities is gradually associated with modern life, leading to a rapid increase in coffee consumption, coffee joining industry to form a huge consumption potential market.

5. According to authoritative data released: at present, instant coffee accounts for a large proportion in the consumer market, accounting for about 84%. It is estimated that the average growth rate of instant coffee sales will drop to 8.3 percent from 2012 to 2017, and China's instant coffee consumption will reach 1.72 billion US dollars in 2015. The market share of freshly ground coffee is only about 16%. However, the growth rate of the instant coffee market is not as fast as that of the freshly ground coffee market, mainly because consumers are more inclined to consume coffee beans and go to coffee franchises due to changes in consumer habits.

6 according to market data, the coffee industry is growing at a rate of 25%, and coffee is becoming a bright spot of urban civilization and economic growth. The consumption of second-and third-tier cities is increasing, and the market share is also increasing, which will become the core driving market of China in the next 20 years.

7. Chinese consumers begin to understand the brand, style and purity of coffee, and know how to enjoy coffee. In a sense, this is a kind of cultural consumption.