Foreign businessmen hold Yunnan coffee very tight; the quotation is always 15 cents lower than the futures price of coffee in New York.

In the view of Li Gongqin, secretary-general of the provincial coffee industry association, in addition to insufficient development of the local market and excessive dependence on foreign markets, Yunnan coffee still has problems such as few backbone enterprises, low quality, low industrial level and weak competitiveness. Not only is the product technology content low, the added value is not high, the product convergence phenomenon is obvious, but also each coffee producing area is independent, there is no overall thinking.

In this regard, the provincial coffee industry association proposed to further strengthen exchanges and cooperation with coffee industry associations in other provinces and cities with the help of the association's strength. On the basis of opening up the domestic market, it actively organized the establishment of the "China Coffee Industry Association". Through the establishment of the China Coffee Industry Association, it effectively coordinated the promotion of Yunnan coffee, and strengthened the domestic market construction and international market expansion.

"Yunnan coffee has been relying on raw material exports for 30 years, foreign businessmen will Yunnan coffee card is very tight, the price is always lower than the New York coffee futures price of 15 cents; coffee farmers are also high prices when the pocket bulging up, the price fell pocket and evaporated. This history must come to an end." Xiong Xiangren said that in 2015, the import and export volume of Hougu coffee exceeded tobacco for the first time, reaching 400 million US dollars, of which 173 million US dollars came from raw bean exports and 227 million US dollars were exports of various industrial products. "Yunnan coffee enterprises can not only stare at the original beans, buy with the left hand and sell with the right hand, but also don't just stare at the seeds and sell them. They must set foot in the terminal. Only in this way can we usher in the real spring."

"It is predicted that the export of Yunnan coffee beans will decline to less than 10% in three years." Xiong Xiangren, president of the Provincial Coffee Industry Association and chairman of Dehong Hougu Coffee Co., Ltd., said at the member conference of Yunnan Province Coffee Industry Association held recently.

In this regard, the provincial coffee industry association proposed to further strengthen exchanges and cooperation with coffee industry associations in other provinces and cities with the help of the association's strength. On the basis of opening up the domestic market, it actively organized the establishment of the "China Coffee Industry Association". Through the establishment of the China Coffee Industry Association, it effectively coordinated the promotion of Yunnan coffee, and strengthened the domestic market construction and international market expansion.