Blue bottle Coffee re-financing: the amount is close to the amazing speed of round C.
Why is the vision of capital always inclined to this blue bottle?
Remarks Blue bottle Coffee financing Review:
In 2012.10, Blue bottle Coffee received US $2000 in round A financing.
In 2014.01, Blue bottle Coffee received $2570 in round B financing.
In 2015.06, Blue bottle Coffee received $7500 in round C financing.
2016.09, blue bottle coffee D-round financing is in progress, the amount is close to round C
Blue bottle coffee is a special case in the capital market. Even in the foreign coffee market, there are only a handful of brands that can get large amounts of financing.
In China, although there is a 70 billion market, capital is almost dismissive of the coffee industry.
To investigate the reasons, the main points revealed by many capitalists in the direction of "Ka Men" are as follows:
1. There are no unicorn coffee brands.
2. Deviate from the commercial track
3. Lack of pioneering team
4. Non-standard management
5. The scale of the industry is not large enough and there are many data bubbles.
The blue bottle coffee, which has a great sense of design, differentiation from Starbucks and strong market imagination, is undoubtedly a "unicorn" in the coffee market in recent years and a "sexy target" in the eyes of the capital side.
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China has great potential for coffee consumption-call on more coffee enterprises to make efforts on deep processing and brands.
The meeting recommended that all member enterprises: first, put the standardized processing methods of Yunnan coffee on the agenda and devote themselves to processing high-quality coffee; second, note that Yunnan will change the pattern of relying entirely on exports in three years' time, and coffee exports will be reduced to 10% of the total; third, there is great potential for coffee consumption in China, calling on more coffee enterprises to make efforts on deep processing and brands. Coffee industry in Yunnan Province
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Foreign businessmen hold Yunnan coffee very tight; the quotation is always 15 cents lower than the futures price of coffee in New York.
In the view of Li Gongqin, secretary general of the provincial coffee industry association, in addition to insufficient efforts to open up the local market and over-reliance on foreign markets, Yunnan coffee also has some problems, such as few backbone enterprises, low quality, low industrial level, weak competitiveness and so on. Not only the scientific and technological content of the products is low, the added value is not high, and the product convergence is obvious, but also the coffee producing areas do things their own way, there is no overall thinking in this regard, save coffee.
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