McDonald's and Tim Horton enter North American market

In 2011, a number of coffee chains in North America are expanding, the shares of several representative companies in the boutique coffee industry have become Nasdaq leading stocks, and China's coffee market has also attracted worldwide attention. a number of coffee chains have increased their investment and expansion speed in China. Will China's coffee consumption market blow out in the next few years?

It should be said that Starbucks raised the threshold for "good coffee". Starbucks is ubiquitous in North America, and the coffee provided by fast food restaurants can only be regarded as mediocre coffee. But what is unexpected is that the coffee industry is becoming the main battleground for fast-food giants, with Canada's two largest fast-food chains, Timhorton and McDonald's, set foot in Canada's coffee market with an annual market capitalization of about C $1 billion.

McDonald's has upgraded its coffee maker and promoted its McCafe espresso brand brand across Canada. "it's not the fast food it used to be," said McDonald's Canada president John Betts, president of McDonald's Canada. "it's a good meal that serves quickly."

Tim Hortons is the largest fast-food chain in Canada, with about 3000 stores in Canada, and plans to install espresso machines in 2500 of them by mid-December. McDonald's has upgraded its "McCoffee" (McCafe setup) equipment in 1400 stores in Canada, investing more than C $1 billion.

Both fast-food chains are targeting Starbucks as their biggest competitor. Timhorton offers 10 ounces of espresso-based (espresso-based) coffee for $2.00 a cup, which costs $2.29 at McDonald's and $3.52 at Starbucks. McDonald's is also doing promotions, sending almost every Canadian family a ticket for a free cup of espresso.