Coffee review

McCoffee's entry into the coffee industry has yielded results.

Published: 2024-11-03 Author: World Gafei
Last Updated: 2024/11/03, McDonald's entry into the coffee industry has achieved results. McCoffee under McDonald's brand has officially entered the iamp shopping mall of Huaihai Road. McCoffee has reached 100 stores in Shanghai.

McDonald's entry into the coffee industry has achieved results. McCoffee under McDonald's brand has officially entered the iamp shopping mall of Huaihai Road. McCoffee has reached 100 stores in Shanghai. By the end of 2013, McCoffee had opened 661 stores in 29 cities in China, while Starbucks operated more than 1001 stores across the country. McCoffee has accelerated its store expansion and is expected to make it a strong competitor to the coffee industry. With the help of the advantage of close integration with McDonald's stores and the way of promoting professional baristas to highlight the characteristics of the brand, McCoffee has expanded rapidly in just five years and become a new growth point of McDonald's performance in China. At present, the number of baristas of McCoffee in China has reached 3300, serving more than 46200 customers every day. In addition, McCoffee also emphasizes the consumption style of the younger generation in terms of marketing.

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