Quality restaurant coffee, the first boutique coffee chain in the country.

Fine coffee is not an adjective, but an academic term. Only coffee made from beans with a SCAA score of more than 80 points after the international cup tester cup test can be called fine coffee.

Figure 1. Effect picture of quality library store

Loving coffee is a kind of elegance, drinking coffee is a kind of romance, opening a coffee shop is more a choice of life. Everyone already has the dream of opening a small coffee shop in his heart. Petty bourgeoisie, leisurely, slow pace is his tone. Communicate with people in his own coffee shop every day, enjoying the unique beauty of coffee, but how many have no experience? Only a red-blooded business rookie can successfully run a cafe? Although the dream is only one step away from reality, even though it is close at hand, we do not know why, we always miss it, and reality requires pay, experience, and even more need to understand the integration of business and ideal. This time, the quality hall is opened and authorized, and the business model of "0 yuan" to join the quality hall is used to recruit cooperative partners. We hope that enterprises, like life, know how to give up and gain, and know that to achieve others is to achieve enterprises and themselves. With our support, having a happy cafe is no longer a dream, let elegance become a way of life, we also hope to put healthy and kind-hearted enterprises and boutique coffee into the lives of the people, here we will unreservedly share our mental journey of more than 4 years and share with our quality library partners, sincerely hope that the quality hall belongs to everyone, but also belongs to the conscience social enterprise brand.

Figure 2. The flag of the quality Museum flutters in Xintiandi

Balzac, a famous writer, said: "Life is a cup of coffee". The competition in the market will eventually come down to the competition between brands. Whoever has a stronger brand will have a broader market. Brand power has become the key to the coffee shop market. Quality Coffee, from its inception, has positioned itself as a boutique coffee brand rather than an independent cafe. In just four years, it has opened five stores in all major business circles in Shanghai, becoming the country's first boutique coffee chain brand. In addition to the operation of the coffee shop, the quality library has also made great efforts in brand building and promotion. Founder Mr. Zheng Songmao is the founder and chairman of ideological Advertising, the most creative and well-known advertising company in the Chinese community. Ideological advertising has made an in-depth study of human nature and the world with its unique creativity, unrepeatable language rhythm and lens aesthetics, and created a large number of classic works in advertising. Its style has influenced generations of advertisers and consumers. Standing on the shoulders of giants, the quality Museum has a brand imprint that can not be imitated, so that people can remember this brand with cultural heritage at once.

Figure 3. Founder of the quality Museum: Zheng Songmao

According to related reports, it has been more than 700 years since human beings began to drink coffee. In the world, coffee drinkers are also increasing year by year, and becoming more and more popular. Coffee has become the second most traded commodity in the world. The world consumes at least 400 billion cups of coffee every year, and the current annual global coffee consumption is about 10 million tons. According to relevant industry data, China's coffee market will enter a period of rapid growth in the next 10 years, and its consumption is expected to reach 300 billion yuan by 2020. Neighboring Japan consumes 340 cups of coffee per capita per year, while China only consumes 4 cups of coffee. It can be seen that the coffee market still has great potential for development in China.

Figure 4. The prospect of coffee market is broad.

In China's first-and second-tier cities, coffee drinking has merged with fashion and modern life, coffee consumption is growing in a straight line, the coffee market is expanding rapidly, and consumers' pursuit of coffee is gradually increasing, gradually paying attention to the quality and taste of coffee. Enjoy the leisure fun and comfortable space brought by the cafe culture. With the continuous improvement of consumer taste, the concept of "cultural coffee" has become the mainstream of the coffee industry.

Under such a good market trend, various major coffee brands have seized the Chinese market one after another, and even fast food chains and convenience stores hope to get a share of the spoon.When consumers choose coffee, they seldom have a chance to understand. what kind of coffee is a good cup of coffee?

The quality hall, which is at the forefront of the domestic coffee trend, has provided coffee lovers with healthy and high-quality boutique coffee since its establishment in 2011. And beyond the level of fair trade, take direct trade, so that coffee farmers get the highest income, consumers pay the lowest price.

According to the quality Museum, coffee beans are like wine, paying attention to manors, climate and tree species. Coffee manager Yan Jiazhi (a high-grade Q-GRADER certified barista of the American Fine Coffee Association) goes to the global coffee boutique farm to directly select beans that meet the requirements during the coffee season every year. In the quality hall, each kind of boutique coffee has its own certificate (issued by the coffee authority Coffee Quality Institute). Consumers can clearly know which estate they are drinking coffee from, what kind of tree they are drinking coffee from, and even by which way they are refined.

Figure 5. Quality store coffee bean certificate

Quality library loves the brand more than life, and we believe that there are really people who care about the quality of coffee.

Source: Qinghai News Network