Hangzhou's first Starbucks Zhenxuan Brand unveiled Coffee Giant switched to hand Chong

Zhejiang online, August 04-accustomed to the instant steam extraction of the coffee machine, do you have the mood to wait for the barista to make a limited edition cup of coffee by hand? The answer of many consumers is yes. Recently, Starbucks' Zhenxuan brand landed in Hangzhou and opened its first store in Hangzhou, with hand-made and selected coffee beans as the bright spot, which coincided with the coffee craze, no comparison of prices and feelings, and some limited edition coffee beans sold out immediately.

It takes 4 minutes for a black apron to make coffee by hand.

This time, the first Starbucks Zhenxuan store in Hangzhou was selected in the Tianyu store in Binjiang District. At seven o'clock in the evening, the reporter arrived at the Tianyu store, which is very popular. Unlike the traditional Starbucks store, the store console here adopts a semi-open pattern. There is also a dedicated hand coffee table in the console, so that there is more communication between customers and baristas. Consumers can make coffee by hand and see the whole operation process of a cup of coffee.

Miss Jiang, who lives in Binjiang, came here specially for hand-brewing coffee. "because it's a semi-open space, I can ask the barista if I don't know anything about hand brewing," she said. "

The reporter saw that on the console, Starbucks coffee masters in black aprons presented the unique taste of each coffee to the guests one by one through various steps such as preparation, preheating, proportioning, grinding, blending and so on. Compared with the instant steam extraction of the coffee machine in the past, it takes about 4 minutes for a cup of hand coffee to be born.

It is understood that at the first Zhenxuan brand store, there are two limited coffee beans on sale, Colombia Tolima Zhenxuan coffee with roasted walnut and cocoa grain flavor, and Peruvian Amazon coffee with black walnut and caramel flavor. a bag of coffee beans sells for 158 yuan, slightly higher than traditional Starbucks coffee beans.

The fierce competition in the coffee market, the niche market pried the large crowd.

While Starbucks is opening selected brand stores across the country, Haagen-Dazs has also opened the world's first coffee shop in Shanghai. Behind the competition among catering and leisure giants to lay out the coffee market is the rapid expansion of China's coffee market.

Coffee ranks first among the three largest drinks in the world, and it is also the second largest trading commodity in the world after oil. According to statistics, at present, global coffee bean sales are about 8 million tons per year, and maintain an annual growth rate of 2%. Coffee consumption in China is growing at an annual rate of 15%.

"at present, the per capita annual coffee consumption in China is only 5 cups, and even in Beijing, Shanghai and Guangzhou, there are only 20 cups, which is a far cry from the average annual consumption of 200 cups in neighboring Japan and 140 cups in South Korea. So the various forms and patterns of the coffee market are promising." The person in charge of Hangzhou Shixia Coffee Lou Boeing introduced.

Under the rapidly expanding market, a more novel and convenient form of leverage is needed. Recently, many cafes in Hangzhou have launched hand-brewed coffee tutorials to cultivate the taste market with their own roasted coffee beans. Lou Boeing started the course of hand-made coffee as early as three years ago. In the past, cafes sent students to study, but recently, he found that there were a lot more individual students.

"because hand-brewing coffee utensils are simple, compared with thousands of investment in coffee, hand-brewing coffee is easy to operate, and it is easier to bring it to home and office, so many people learn." Lou Boeing said. According to industry estimates, with the Korean cafe opening boom in the past, pay more attention to the operation process and coffee bean flavor of hand-brewed coffee, will usher in new business opportunities. (Hangzhou Daily)