Starbucks' entry into India is not ideal.
A year ago, Starbucks teamed up with Indian company Tata to enter the Indian market and vowed to be the number one coffee chain. A year is almost over, Starbucks.
It has opened 24 stores in India. In order to attract local customers, the coffee sold is made from coffee beans made in India, but the original rhetoric is not.
It didn't come true.
Starbucks is still in fierce competition in the coffee market in India. In addition to overcoming the general climate in which Indians like to drink tea, Starbucks also has to face another big problem.
It is the coffee it sells, and the price is quite high. A cup of coffee costs 100 to 200 rupees, equivalent to about 25 Hong Kong dollars, even if it is flatter than other countries or regions
But India's annual per capita income, which is less than $1500, is still unaffordable.
Unable to afford Starbucks coffee, Indians have a lot of options. It seems that CCD, a large local coffee chain that Indian students like to patronize, sells there.
Coffee costs only 50 to 60 rupees. In addition, Starbucks stores are generally larger than other coffee shops, and Indians like to stay in the store for hours after buying coffee.
All these factors increase its operating costs.
However, analysts are still optimistic about Starbucks' prospects in India, which is booming as Asia's third-largest economy and its citizens' purchasing power is expected.
Rise. Starbucks already plans to open 100 stores in the coming year.
(responsible Editor:)
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