How to open a coffee shop? What is the meaning of a cafe?

The owner of the cafe should love coffee, be enthusiastic, not too concerned about the cost, but also not too idealistic.

When my cafe was poor and I paid monthly, I planned to write a book "How to Open a Cafe". If I die, we will die together. The content of the book includes which brand of coffee machine you should choose, which kind of water purification system to choose, the depth and height of the bar, etc.; in the cafe, how to consider the water and electricity, which kind of lamp to choose can have a better atmosphere and color rendering, and wants to open a hard school teaching book. It's not like those coffee textbooks that always tell you where the beans are better and how to pull flowers.

Later, he gradually became even, and his thoughts faded away.

100 people clamoring to open a cafe, five people will eventually open a cafe. Five years later, one cafe is still open. I am one of those 100. It's hard for you to live with one thing. On the other hand, if an independent cafe can make money, the first thing the boss thinks of is to open a chain, and it would be better if it could be listed.

There is a benefit to going deep into an industry that will make you less impetuous. Because when you really understand something, you will find that there is probably no discipline in the world that is truly developed enough except mathematics. Human civilization is still in an ascendant period. Our understanding of almost everything is only partial, incomplete, or even rough. There is more room for improvement. It humbles you, because you know that even if you are now a semi-expert, the knowledge you gain is still open to question. Isn't that a good gain? Coffee, for example, has thousands of unexplored subspecies in Ethiopia, and natural decaffeinated trees are a recent discovery that the Japanese have spent more than a decade speculating about. Previously, the academic community generally believed that there was no such thing.

Coffee is not the more expensive the better, many affordable coffee has a good taste that makes people infatuated for a lifetime. High prices are mainly due to the scarcity of production, such as Blue Mountain and St. Helena Island coffee. Wine, tea and cigars are almost all better and more expensive, so the happiness index of coffee lovers is obviously much higher.

The owner of the cafe should love coffee, be enthusiastic, not too concerned about the cost, but also not too idealistic. I have been running a cafe for more than 5 years and have changed coffee five times, basically getting better each time, but I have also changed coffee and changed back to the previous one two months later. Even if you use very good coffee beans, there will still be customers who think they have a wood in their mouth telling you that your coffee is not good, always remember: no matter what industry, stupid X is a matter of concentration.

I think my coffee shop is not pure enough, the real coffee shop should be like my friend's hotel in Dali, there are guests come to his door, nagging his shop choosy, finally asked if there is a room, he and the staff answered at the same time, he said no, the staff said yes. He glared at the employee and told the guest without blushing that the employee had made a mistake and that there was no room left. I thought a real coffee shop was supposed to be selective. It didn't accept customers it didn't like.

Coffee and coffee are two things, good coffee and good coffee are two things. In China, if you want to open a profitable coffee shop, you can't open a good coffee shop. I personally tend to think Starbucks is not a coffee shop, it's a coffee shop. What are the benefits of being a cafe? In my experience, my wife and I first met in a store, and that alone is very inspiring. A coffee shop will give you confidence in a boring city, affirmation from nothingness. Even if you own a house you bought yourself, you will not receive this blessing and divine blessing. The relationship between cities and individuals needs a balance. The problem in China now is that cities are too strong and individuals are too weak. The former is like a clockwork monster, expanding, renewing, growing again, completely re-blooding itself in five to ten years, tearing down the houses, replacing the streets, closing the shops. The cafe is the antithesis of this rapidity and renewal, standing on the slow side and on the unchanging side. You are on this side and you gain a certain sense of security, whether it is false or real. Humans are also partially emotional animals. Fully rational people don't go to cafes at all, or shouldn't have been born at all.

I have a friend who loves to travel, tall and quite popular with women. When I sat in my cafe and chatted, he said to me that he seemed to know the person at the window. When he went up to speak, the other party looked at him for a long time and suddenly realized: How do you get so fat? The friend sitting at the window used to be an outdoor store, the earliest one in Shanghai. After closing 10 years ago, they separated and finally reunited in my cafe. This reunion gave me a sense of vanity.

The only meaning of a cafe is to last forever.

Author: Lu Xiaoxun Source: Sanlian Life Weekly