If you don't understand this, how dare you open a coffee shop?

Guide Jiaxiang read: "I really want to open a small shop of my own!" "I envy you that you have your own coffee shop!" There are so many people who are going to open a coffee shop in the past few years, but the plans are not very practical, so today I would like to share with you about opening a coffee shop.

Why do you want to open a shop?

A. I have had a dream since childhood-- to marry a warm person and open a sweet shop.

B. Meet different people, talk about their life stories, have fun and give them a cup of ash specially made by the shopkeeper. Life is full of feel.

C, open a coffee shop, do not need to work, do not need to earn a lot of money, mainly easy, but also can make a lot of friends, write a poem, draw a picture

Actually, it doesn't matter how much money I earn. I just want to enjoy this state. There is no office, no boss, no clients.

E. my coffee shop will have a big sunshine room with transparent toughened glass on all sides, and you can enjoy 360 degrees sunshine in winter.

F 、 G 、 H...

Few people have a deep understanding of the industry, worked in a coffee shop for more than half a year, have a clear understanding of the basic process, have a beverage technology, or are passionate about the industry. If it is not for these reasons, no matter what industry you want to start a business in, be careful.

Believe me, you think of those proud transparent toughened glass, you wipe it when the sweat is the original brain into the water.

About style

What style of shop do you want to open? The answer of everyone who wants to open a shop is nothing more than two points: unique, distinctive and highly demanding, but when you ask him how he is unique, distinctive and highly styled, they usually don't think clearly, or in the final analysis, they mix and match. Other people sell coffee and milk tea, we not only have coffee and milk tea, we have some cocktails, but also emphasize that it is current, or that customers are hungry for our meal. Give him spaghetti, pizza hamburgers, braised ribs and ginger mother duck, and have some meatball kebabs, done. I can catch all the needs of all my customers. Don't laugh. There are really shops that sell coffee during the day and barbecue at night. Most of these shops can still live well, but they have nothing to do with Lige.

It is the same when operating. After watching the online decoration strategy and friends' operational suggestions, I think I have a clear idea. The projector plays some Korean and American TV dramas, and the female customers must come one by one, and put you from the stars. I will also sell fried chicken beer. Definitely fire, and then do some theme: what maid animation, beauty shop assistants all come, in order to attract more guests, you can also play board games, guitar and movies at night. Trinkets, postcards, immortal flowers, succulent plants. But in fact, those shops that make money are often very simple.

Do you think the effect of landing will be what you want? For startups, basically not. You can look back at the beverage shops next to your school. The shopkeeper is similar to most of you in the beginning, with ambition. But in the end, look at their ideas to see if you have flashed those cold ideas, they have helped you practice, and proved that these ideas are unreliable and not accepted by the market.

Thought it was easy.

All the efforts and returns are proportional to the return. Go to the store at 9 o'clock every day, turn on the coffee machine and cash register, sweep the store for a year, move all the tables and chairs out, water the green plants, and put out the utensils that were washed and disinfected in boiling water last night. check the preparation, coffee beans, milk tea powder, ice, cups and so on. Then began to prepare materials, the more products to prepare, the more products to be prepared, put away by categories, finished these will be almost 2 hours can not stop, or in the morning when there are no guests.

At the end of the day, at 11:30 in the evening, the guests all left, and began to wash the coffee machine, wash the floor, clean the floor, and mop the floor with boiling water twice, because the drinks contain sugar, it is easy to attract cockroaches without boiled water, and all the tools have to be soaked in boiling water again. After these seven, seven, eight, seven, eight So students who want to make money easily should not enter the food and beverage door. A small shop of less than 30 square meters, too many tedious things, one word: very tired.

Do not understand the product

Do any industry, the product is the core, if the entrepreneurial team is not to join, at least one person must understand the product. Have you considered how many products you want to make before you start? How to set product pricing? Too many products mean purchase costs and storage space, coffee shops are already small, how to solve? Minority products have to make the taste to the extreme, or the customer will not be able to hold up because of the low rate of turning back. Do you know more about how many restocking channels? The taste of the drink comes from raw materials and recipes. If you don't understand it, you can find someone who has done it for you. In the end, you will find that it is not that simple, if you are not a person who knows or is interested in drinks, it is unrealistic to rely on someone simply, which is taboo in terms of operation.

A stupid account

When all the ideas are confirmed, it is about to be implemented, site selection, decoration, equipment, raw materials, this part of what we call a broken dream trip, most people who just have a coffee shop dream basically stop here. Because this is the real practical link, everything is no longer empty talk, we must make decisions, misjudge the rental market, take a fancy to the store rent is too high, the price is not suitable conditions, which equipment should which are chicken ribs? Which kind of raw materials should I enter? I'm basically confused if I haven't touched it.

Want to do some unique high pressure grid means high cost, but high cost does not mean high pressure grid, the two are not a necessary relationship. Money is a trench at most, which cannot be equated with taste. Only those who have money and can appreciate beauty can be a little bit forced. The question is, do you?

The cost account is not clear: the gross profit margin of each product, rent, labor, how much can be done each month to break even? Especially labor costs, if you press yourself in the position of chairman at the beginning, and then purchase one person, accountant one person, shop assistant two, takeout one person. The shop is basically waiting to close. A small shop, only 2.3 people, but also vacant a chairman of the board of directors. I really want to open the shop well. I'll do it all by myself. You have to do everything yourself. at first, all you can earn is the hard money you are tired like a dog. You want to move your mouth to direct you to make money. This industry is not for you.

So we see some business plans, monthly income can not cover the basic operating expenses, but still think about the expansion plan after 2 years, but also drunk.

Misjudgment of turnover: basically everyone is calculating how much this store can do in the worst day. My experience of hematemesis tells you that a 50% discount on your estimated minimum turnover is 80% of your actual daily turnover. If you can handle it, go on, or else the consequences will be like this:

A friend of mine is currently struggling to support a cafe: 8000 a month for rent, 2000 for utilities, 9000 for labor and 24w for renovation. Now the daily turnover is about 500-700, young people, 18 yuan for a cup of coffee, 25 yuan for the big, sitting for 2 or 3 hours, Sony HD projector, Dolby stereo, movies, music books, everything, old enjoyment, only the store manager is weeping in his heart. I used to talk about literature and art every day, but now I have changed from literature and art to stupid.

In the end, this is the experience of most coffee shop / beverage owners:

If you have an idea, say it to your friends and say yes.

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Take a look at each store and learn by the way.

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Walk around and choose the location.

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Decorate, apply for certificates

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Open business, friends are invited, let you envy and envy

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There were a lot of people last week, but it's all gone. It doesn't matter. I happen to have time to read.

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They don't understand coffee.

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People here have no taste.

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Forget it. Western food, spaghetti, pizza.

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Beef rice, pork chop rice

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It is really impossible to serve beef noodles, not to consider barbecue.

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I will transfer 300000.

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250000

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150000

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100 Thousand. I didn't pay. It's an experience they can't even buy.

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There's an interview.

So, are you really ready to open a shop and start a business?

Article Source: Young Circle