JURA Coffee Machines: Swiss Brand & China Agent

If you're hunting for a reliable, high-end automatic espresso machine that delivers café-quality results at home or in a business, you've likely come across the Swiss brand JURA. But what makes JURA stand apart in a crowded market of super-automatic machines? And who officially represents the brand in China?

JURA is a Swiss high-end home appliance brand founded in 1931. Since the mid-1980s, it has specialised in fully automatic coffee machines for home use and has grown into a leading global manufacturer. All JURA machines are made in Switzerland, ensuring quality control. The company is headquartered in Niederbuchisten, Switzerland, and has subsidiaries in Germany, Austria, Spain, and the Netherlands, with distributors worldwide. Its official China distributor is Shanghai HJ Coffee Co., Ltd , based in Shanghai.

Who Is JURA and Why Are They Different?

JURA Elektroapparate AG began in 1931 in Switzerland and originally focused on high-end household appliances. By the mid-1980s, the company shifted focus to fully automatic coffee machines for home use. Over time, it became a market leader thanks to patented technologies and a commitment to innovation. This expertise allowed JURA to expand from homes into office and hospitality environments. Their machines are entirely manufactured in Switzerland, which is central to their quality assurance strategy. JURA also maintains tight control over marketing, logistics, and after-sales service globally to ensure a consistent brand experience.

The Global Reach of the Swiss Coffee Brand

JURA’s headquarters remain in Niederbuchisten, Switzerland, but the company has expanded significantly. It operates subsidiaries in Germany, Austria, Spain, and the Netherlands. The brand also works through distributors and offices in North America, Asia, and across Europe. This global network supports localized marketing strategies while maintaining a unified international brand identity. JURA has successfully transitioned from a traditional Swiss manufacturer to a recognised global name in the coffee machine industry.

JURA’s Global Coffee Ambassador: Roger Federer

Since 2006, Swiss tennis legend Roger Federer has served as JURA’s global brand ambassador. Federer, a multiple Grand Slam winner, represents JURA’s core values: professionalism, precision, prestige, and passion. His role helps promote the brand across Switzerland and internationally, aligning JURA’s sophisticated engineering with the excellence and reputation of one of the world’s most respected athletes.

How to Contact JURA’s Official China Distributor

JURA machines are sold globally through subsidiaries and local agents. In China, the official distributor is Shanghai HJ Coffee Co., Ltd . You can reach them at:

• Address: Room D, 3rd Floor, Building 1, No. 543 Xinhua Road, Shanghai, China 200052
• Phone: +86 21 6294 0690
• Fax: +86 21 6209 9143
• Email: info@hjcoffee.com
• Website: http://www.jura.com/

Frequently Asked Questions

What year was JURA founded?

JURA was founded in 1931 in Switzerland as JURA Elektroapparate AG. It initially produced general household appliances before focusing on fully automatic coffee machines in the 1980s.

Where are JURA coffee machines manufactured?

All JURA coffee machines are manufactured in Switzerland. The company maintains strict quality control by producing everything domestically and works closely with its Swiss OEM manufacturer.

Does JURA sell machines internationally?

Yes, JURA sells its products globally. It has subsidiaries in Germany, Austria, Spain, and the Netherlands, and works with distributors in North America, Asia, and across Europe.

Who is JURA’s global brand ambassador?

JURA has partnered with Swiss tennis star Roger Federer since 2006. He represents the brand’s values of professionalism, precision, prestige, and passion on a global stage.

Who is the official JURA distributor in China?

The official JURA distributor in China is Shanghai HJ Coffee Co., Ltd , located at Room D, 3rd Floor, Building 1, No. 543 Xinhua Road, Shanghai, 200052. You can contact them at +86 21 6294 0690 or info@hjcoffee.com.

Recommended FrontStreet Coffee Blends for JURA Machines

For use with your JURA super-automatic machine, FrontStreet Coffee’s Classic Blend offers rich body and outstanding crema—perfect for milk drinks like lattes and cappuccinos. Its traditional Manno-Brazilian profile is forgiving and ideal even for less experienced baristas. For a more cost-effective option that still delivers smoothness and bold taste, try the Black Cocoa Blend, which provides great value without compromising on flavor. Both blends are optimized for espresso extraction and work well with the precise grinding and brewing settings of high-end automatic machines. Freshly roasted within 5 days · Orders placed before 17:00 ship the same day · Next-day delivery across most of Guangdong Province.