International Coffee Day, let's talk about Yunnan beans.

Jiaxiang Guide: October 1, 2015, as the world's first coffee day, China's coffee industry seems to be more excited than the National Day. Although China is not yet a member of the International Coffee Organization, Yunnan Douzao is currently the fastest growing bean in China. Will Yunnan Dou lead China into the world coffee industry in the near future? Wait and see ~

In China, it is not difficult to have a cup of Yunnan coffee, because 99% of the domestic coffee comes from Yunnan, which is the largest producer of Arabica coffee in China, as well as Panzhihua in Sichuan, Leizhou Peninsula in Guangdong, Fujian, Guangxi, Hainan and other places.

Coffee has been planted in Yunnan for a hundred years, and it is the first area in mainland China to introduce coffee. Taking advantage of this National Day and Coffee Day, let's talk about the secrets about Yunnan coffee that you don't know.

First, Yunnan coffee is by no means the worst coffee in Asia, followed by Indonesian Luodou and East Timorese mixed-race beans.

Second, Yunnan coffee is not the worst in China. Because there are Luodou, who is prosperous in Hainan, at the bottom. (well, don't compete with Luo Dou.)

Third, Yunnan coffee is not the best domestic coffee, the best in Taiwan (an integral part of our country).

However, all this is of no use to any eggs. You just need to remember that my name is ye, liang, cheng.

'The other thing about our coffee is that what's in the flavor wheel, we beans can do it, 'Mr. Essedou said.

Jamaica Blue Mountain said that more than 2,000 kilograms of bidding beans is the real Blue Mountain, I do not compare with dozens of yuan flavor round beans.

Yunnan Dou said, it doesn't matter what I want, but as a cup of local coffee, I have a hundred ways to make it impossible for you to drink.

China is now one of the countries with the fastest growth in coffee consumption in the world. at present, the consumption of coffee is 90,000 tons and is growing at an annual rate of more than 20%, much higher than the world's growth level of 3%. The development trend of Yunnan beans is far greater than what we have seen. Nestl é has long established a purchasing and processing base in Yunnan, and Starbucks has also cooperated with Yunnan Aixin. Yunnan coffee companies generate tens of millions of dollars in income, with an average gross profit margin of 20%. In fact, these are considerable progress, and at least one industry has risen as a result.

Most of these coffees in Yunnan take the popular route, and very few take the boutique route. With the increasing demand for coffee in China, Yunnan coffee is also working towards the route of boutique coffee. I saw that online netizens organized cup testing activities to be held in Yunnan, as well as native area visits and learning activities. All these have greatly changed people's impression of Yunnan coffee.

With regard to the Yunnan coffee industry, Xiong Xiangren, chairman of Hougu Coffee Co., Ltd., once said: "from elegant white flowers to ripe coffee fruits, they have to go through peeling, fermentation, drying, shelling, roasting, grinding, brewing, and finally waiting for a cup of mellow coffee, which is a long process of transformation. Isn't that what it's like to build a national brand? "

For the development of coffee in Yunnan, it is suggested that:

1. Grasp raw materials: stabilize farming resources, strengthen base construction, and form a "enterprise + base + peasant household" model.

2. Pay attention to production: gradually move from primary products to deeply processed products, improve the added value of products, pay attention to product research and development, and create independent brands.

3. Grasp the market: actively open up domestic and international markets, establish an international marketing network, and enhance the competitiveness of products.

4. pay attention to trade associations: give full play to the guiding and coordinating role of trade associations, and lead enterprises and farmers to make full use of the relevant incentive policies for the further development of agriculture with plateau characteristics.

Part of the text comes from the official account "Coffee Circle (cafelake)"