Starbucks Coffee Story: the Origin and cultivation of Coffee

Coffee, this bitter mellow but memorable drink, many people love her deeply. Some people say that coffee enriches our life and adds comfort to our life; others say that coffee is clearly like our life, sweet in bitterness, sweet in sweet, with long memories. If you love coffee, do you know more about coffee? Please follow Starbucks baristas to learn the story of Starbucks and coffee.

The world's first coffee tree was found in the Horn of Africa.

In Greek, coffee stands for "strength and enthusiasm". Humans have been drinking coffee for more than a thousand years. The world's first coffee tree was found in the Horn of Africa, the hometown of coffee in Ethiopia.

Legend: in the mountains of ancient Ethiopia called kaffa, there was a wild shrub bearing small red fruits. A shepherd's goat herd kept making noise after eating the bush fruit. So he took some off curiously and chewed it in his mouth, and after a while he felt refreshed. When a group of monks nearby heard about it and tried to chew with curiosity, they had the same effect. So whenever it was necessary to hold religious ceremonies at night, the monks boiled coffee beans into soup and drank them in this way to keep themselves awake. When coffee was first discovered, the wild shrub had no name. The local people named him after the "Kafa" where he grew up. In the future, the name of "coffee" in the world evolved from "Kafa".

The cultivation of coffee

There are three main coffee growing areas in the world, namely, East Africa and the Arabian Peninsula, Asia and the Pacific Rim, and Latin America. The flavor of caffeine varies from region to region because of its topography, climate, planting methods and processing techniques. Among the common varieties of coffee beans today, there are two of the most commercially valuable coffee: Arabica coffee beans and Roberts coffee beans. Arabica coffee beans, which grow at high altitudes, have a much more refined flavor than other coffee, and the coffee contains only 1% of the total weight of the coffee. Starbucks only buys Arabica coffee with the best quality, and the coffee purchasing team evaluates thousands of coffee samples every year and selects the best quality and taste coffee for purchases. as a result, it has been guaranteed to provide high-quality coffee for coffee lovers for decades.

Ethical purchase of Coffee

Starbucks knows that high-quality coffee is an essential element of business success. Our coffee procurement strategy is to provide economic and social benefits to coffee growers and their communities, and to contribute to environmental protection, that is, ethical procurement.

Starbucks uses an integrated approach to establish a mutually beneficial partnership with the coffee growing community, combining a variety of favorable factors, including paying a premium, helping coffee growers make a profit and supporting their families. Encourage participation in C.A.F.E. The regulations (the Coffee and growers Equity regulations) provide priority procurement policies for growers who meet the best social and environmental standards in the audit report and provisions for increased economic transparency. Procurement of environmental protection (shade planting) and certified coffee (fair trade certification TM and organic certification) to promote environmental protection or improve economic efficiency and other projects. To this end, Starbucks pays much higher coffee prices than coffee commodity prices, enabling coffee growers to get fair prices and profits, while ensuring that they can consistently provide consumers with the highest quality coffee.

About Starbucks Coffee Company

Founded in 1971, Starbucks Coffee has always been committed to business ethics in purchasing and roasting the world's top 3% high-quality Arabica coffee beans. Today, Starbucks with stores all over the world has become the world's leading professional coffee roaster and retailer. Starbucks has always adhered to its commitment to excellent quality and service, following its guiding principles to create a unique Starbucks experience for customers every day through every cup of quality coffee.

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