How can a coffee shop be positioned accurately to make a real profit?

Today, when coffee has become a mass consumption, many people are optimistic about the coffee market, so opening a coffee shop has become a dream of many people! Coffee belongs to the leisure catering industry. in recent years, with the change of people's consumption concept and business demand, cafes are becoming more and more popular. under this trend, isn't it a perfect startup project to open a coffee shop?

Of course, the gap in the coffee market is obvious to all. I believe we all think that this industry is very promising, but will it be profitable if there are prospects? The editor of China Coffee Network would like to reply to you: "that's impossible!" Because the most important thing to open a coffee shop is positioning, accurate positioning can make the business prosperous and make a real profit!

First of all, we should have a basic understanding of the business model of the coffee shop. The general business model is divided into two types: brand joining and self-management. Then, before opening a coffee shop, you should consider which one is more appropriate according to your own conditions.

If you choose a coffee brand store to join, it is necessary to choose a brand with high market awareness and reputation as the basis for entering the market, such as caffe pascucci [Paskucci Coffee]. The reason is that the rise of coffee in China is not long, the market is still in the period of development, joining can reduce the risk of failure. And the choice of joining mode can directly copy the mature business model and store opening model of the headquarters, as long as you follow it, and the risk is relatively small. The more important brand franchise stores are more well-known and easier to attract customers. In addition, the headquarters provides logistics, goods and first-hand market information, investors only need to be responsible for store operation and store management, obvious advantages.

These are the advantages of joining a coffee brand, so it is relatively easier to join a coffee brand than to create a brand on your own. after all, it is easier and more convenient to copy success than to create success! However, whether it is joining or running on its own, there is one crucial point-location and decoration, and the success of the coffee shop depends on the accuracy of the location.

Generally speaking, the location of coffee shops should be selected as far as possible in cities, new and old urban areas, commercial streets, and areas that are not prosperous but do have potential for development, and street shopping malls and office buildings with a concentrated shopping population are the best. In addition, the commercial streets of some large emerging communities with business circles nearby are also suitable for opening coffee shops. Coffee shops generally require convenient transportation, preferably at crossroads, "L" faces (that is, right corners) or "M" faces (round or oval corners) or "T" faces (intersections). In addition, in order to effectively attract customers, the storefront is generally best chosen on the first floor, if you choose the second floor, there must be an independent access.

Moreover, at present, most people still do not have the habit of drinking coffee, but the consumption of cafes is relatively high, which is mainly aimed at white-collar workers with higher income, which belongs to a "narrow crowd" of consumption. attention should be paid to the decoration style and cultural atmosphere of the storefront. pay attention to capture the psychology of consumers.

These are the aspects that need to be paid attention to in opening a coffee shop, generally speaking, it is accurate positioning, do a good job in decoration style, attract tourists, in order to have business and make a profit! Starting a business has risks, investors should deeply consider all aspects, examine the market, and make a good positioning, these are the key places!