Starbucks is going to cooperate with Apple Pay to buy coffee by browsing mobile phone.
Jennifer Jennifer Bailey, Apple's vice president of Apple Pay, announced a series of partnerships Thursday at the Mobile Digital Conference in half Moon Bay, California. Starting next year, Starbucks consumers will be able to use the Apple Pay in iPhone and Apple Watch to pay for their coffee in more than 7500 stores in the United States.
Consumers can bind credit or debit cards to Apple Pay, and they can also easily use Starbucks membership points and coupons. According to Bailey, Apple plans to integrate more other payment methods in the future.
Apple says there are already more than 220000 merchants online on Apple Pay, and that number is expected to exceed 1.5 million by the end of next year.
In addition to Starbucks, Best Buy and KFC will also open Apple Pay payment channels in the first half of next year.
In recent years, major technology giants, including Apple, Samsung and Google, have invested heavily in developing mobile payment technology based on near field communication (NFC,near field communication).
Apple Pay was officially launched in 2014. At the time, Apple announced ambitiously that 2015 would be the "year of Apple Pay". But at present, 77 of the largest 100 largest retailers in the United States have not yet supported Apple Pay, and few small vendors support this high-tech payment method.
However, Starbucks has a high acceptance of mobile payments. At present, consumers can already make digital payments in US stores through Starbucks' official App. Many times, customers will wait in line for coffee while playing with their mobile phones, so App payments are very popular at Starbucks.
On Oct. 8, Starbucks appointed former Adobe CIO Gerry Martin-Gerri Martin-Flickinger as global technology director, the first time Starbucks has appointed CTO since 2008. Starbucks Chief Executive Kevin Johnson (Kevin Johnson) said Starbucks will continue to develop technological innovation in its core business, including, but not limited to, digital consumer experiences and personalized services.
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The new member of Starbucks Classic Coffee, Fu Ruibai, makes a new appearance.
The Australian specialty coffee Flat White, which originated in the 1980s, has recently been officially unveiled in China by Starbucks under the brand-new name Freibai. The full-bodied and sweet Starbucks espresso combines smooth milk and polka dot drawing skills, making this famous coffee coruscate the beauty of simple art. As the first addition to Chinese mainland in more than a decade.
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