A small cup of coffee pry up the Latin American market

"I have great confidence in Harbin. Although coffee consumption here has just started, the market potential is great. We will consider setting up warehouses here in the future. Not only supply the northeast market, but also hope to radiate sales to the Russian far East. " Yesterday, Ni Peigang, the head of Ikam Trading Company, one of the world's coffee sales giants, said excitedly at the China (Heilongjiang)-Latin America-Caribbean Coffee consumption and Agricultural Cooperation Exchange held at the 2015 China-Russia Expo. At the meeting, coffee merchants from Argentina, Brazil, Mexico, Uruguay and other Latin American countries exchanged views with coffee industry practitioners in our province on coffee consumption and agricultural cooperation. The reporter learned at the meeting that our province will set up a coffee industry alliance to improve the service quality of the coffee industry and guide Longjiang coffee to start a business. at the same time, we hope to further deepen exchanges and cooperation between Longjiang and Latin American countries with the help of coffee.

Taobao store sells 2 tons of coffee beans a year.

Sun Qianfeng, a Harbin entrepreneur who runs roasted coffee beans, told reporters that he entered the coffee baking business in 2012, when he searched on Taobao and found that there was not a roasted coffee bean dealer in Harbin. At the beginning, Xiao Sun's orders mainly came from southern cities. But in the past two or three years, coffee consumption in Harbin has increased rapidly. "in the past, it was mainly coffee shops that bought roasted coffee beans, but now 2/3 of the customers are individuals." Xiao Sun said that his Taobao store has sold nearly 2 tons of coffee beans this year. "in 2012, there were about two or three orders a month in Harbin, but now there are two or three orders a week. There are also more operators roasting coffee beans in Harbin. "

Sun Qianfeng told reporters that this time he came to attend the exchange meeting of coffee merchants in Latin American countries. Although no order was signed at the scene, he saw the huge coffee consumption potential of Harbin in the future.

People in Harbin have the gene for drinking coffee.

"Harbin should be a city drinking coffee. In terms of geographical location and urban development history, under the influence of Russia, this is a very foreign city. Moreover, from the perspective of Belt and Road Initiative's national strategy, there will be many development opportunities and broad prospects here in the future. In the past, we thought that if the products were sold in Beijing, they would be able to occupy the northern market of China. But now, it is far from enough. We must open the sales market in Harbin, the central city in the northeast. " Ni Peigang told reporters that in the past, after entering China, their coffee was mainly sold directly to Cofco, which was then sold to the whole country. But now more and more individual investors are entering the coffee industry, and many of them import coffee from several containers from abroad. This makes Ikham change his mind, and they also intend to take the initiative to open up the Harbin market. "if it sells well in the future, it is possible to build a coffee warehouse here. At that time, the price for Harbin residents to buy a cup of coffee may be only 10 yuan. " Ni Pei just said.

Coffee matchmaking to build a cooperation platform

For this coffee consumption and agricultural cooperation meeting between Heilongjiang and Latin America, Guan Chunjie, head of the International Liaison Department of the Provincial Council for the Promotion of International Trade, has a longer-term vision. "in the past two years, coffee consumption in Harbin has grown particularly fast. according to incomplete statistics, there are about 400 coffee shops in Harbin at present. Let's build a platform to help coffee merchants in Latin America connect with coffee practitioners in Heilongjiang and Harbin. While standardizing and driving coffee consumption in Heilongjiang and providing business opportunities for coffee entrepreneurs, we also hope to start with a small cup of coffee to promote in-depth cooperation between Heilongjiang and Latin American countries. "

Guan Chunjie told reporters that Heilongjiang and Latin American countries began to cooperate in 2008, but have not found a particularly good meeting point. Coffee is a fashion culture, and it has become more and more popular among young people in Heilongjiang in the past two years, and the coffee culture in Latin American countries is very profound. "in this Sino-Russian Expo, we hope to take coffee as the starting point and cooperate closely with Latin American countries. It is hoped that a small cup of coffee can stimulate deeper agricultural cooperation between our province and Latin American countries, as far away as aquatic products, agricultural and sideline products, and so on. "

(source: Harbin News Network-Harbin Daily)

(author: Zhou Chen)

(editor: qu Chenchen)