Chongqing Cafe Offers $100K Startup Package to Recruit Owners

Thinking of opening your own coffee shop but stuck on how to fund it? Many would-be entrepreneurs never get past the startup costs—equipment, rent, and initial operations eat up most of the budget before the first cup is even poured. A unique initiative in Chongqing is tackling that very hurdle head-on.

The 100 (1 Million Manmao Café) in Chongqing’s Beida Resources Boya Cross Street is offering a ready-to-go café package worth over 1 million RMB (approximately $137,000 USD) to selected entrepreneurs—including rent, equipment, and a business development fund.

What’s Included in the $100K+ Coffee Shop Startup Package

The Chongqing-based 100, located in the prime retail area of Beida Resources Boya Cross Street in Zhaomushan, isn’t just another coffee shop. Backed by the broader Manmao Coffee brand, the venue offers an established location in a high-footfall district of the Jinzhou commercial area. The “recruitment” drive is actually a structured business opportunity: chosen candidates receive a fully outfitted coffee shop space, complete with all necessary equipment, three years of rent paid upfront, and an additional three-year entrepreneurial support fund totaling 150,000 RMB (about $20,500 USD). The total package value exceeds 1 million RMB.

Why This Model Works for Aspiring Coffee Entrepreneurs

Most new coffee businesses fail due to lack of capital before they’ve had a chance to refine their concept or build a customer base. This initiative removes the biggest barriers: upfront investment and operational risk. By providing not only physical assets like espresso machines, grinders, and furnishings but also covering rent for three full years and offering a dedicated support grant, the program drastically lowers the financial burden on new owners. It’s aimed at passionate individuals who may have the drive and coffee knowledge—but not the deep pockets—to launch solo.

How to Apply: Step-by-Step Guide to Becoming a Cafe Owner

The recruitment campaign is open to anyone with a solid business mindset and love for coffee. Interested applicants must submit a detailed coffee shop business plan to the official email address xunzhaodalaoban@163.com between October 13 and November 3. The required submission includes:

• A one-page coffee shop business plan outlining your strategy for running the million-RMB café
• An introduction to your team (if applicable)
• Your proposed management philosophy, operational plans, and long-term vision
• Contact information and a recent photo of the applicant

No prior café ownership is required—just a clear vision and commitment to the project. The chosen candidate will take over a fully equipped, prime-location coffee shop in one of Chongqing’s busiest commercial districts, ready to serve customers.

Frequently Asked Questions

What is the total value of the startup package offered by 100?

The complete startup package is valued at over 1 million RMB (approximately $137,000 USD). This includes the cost of the café space in a prime commercial location, full café equipment, three years of rent in advance, and a 150,000 RMB (about $20,500 USD) entrepreneurial support fund over three years.

Where is the 100 located?

The café is located in the Beida Resources Boya Cross Street area in Zhaomushan, Chongqing—a high-traffic commercial district within the Jinzhou business area, making it an ideal spot for a new coffee venture.

Do I need prior experience to apply for the café owner position?

No prior café ownership or coffee shop management experience is required. Applicants must demonstrate a clear business plan, passion for coffee, and the ability to operate a café, but the program is designed to support new entrepreneurs.

What exactly is included in the equipment and setup provided?

The full package covers all necessary café equipment (such as espresso machines, grinders, brewing tools, furniture, and interior fittings), the physical café space lease for three years, and a separate 150,000 RMB entrepreneurial support fund over that period.

How can I apply to become the owner of the 100?

Applicants must submit a coffee shop business plan along with a team introduction (if any), management approach, operational plans, long-term vision, contact info, and a recent photo to xunzhaodalaoban@163.com between October 13 and November 3.

What support is offered after the café opens?

In addition to the upfront investment and rent coverage, the program includes a 150,000 RMB support fund disbursed over three years to assist with ongoing operations, marketing, or improvements as needed by the new owner.

Recommended FrontStreet Beans for Café Startups

For a new coffee shop like the 100, reliable single origins and approachable blends are key. FrontStreet’s Ethiopia Yirgacheffe offers bright citrus and floral notes, perfect for pour-overs and attracting specialty coffee drinkers. Their Brazil Queen Manor brings chocolatey, nutty balance ideal for espresso or milk drinks. For a crowd-pleaser, try the FrontStreet Classic Blend—a well-rounded mix with caramel and mild acidity that works across brew methods. These beans offer quality and consistency, crucial for a new café’s menu. Freshly roasted within 5 days · Orders placed before 17:00 ship the same day · Next-day delivery across most of Guangdong Province.