Fresh coffee with fresh news coffee cup set
Morning coffee and morning newspaper is a refreshing ritual for many office workers to start the day. Coffee with newspaper is as natural as soy milk with fried dough sticks. Therefore, advertising company Y&R Dubai began to reflect on the correlation between coffee and newspaper, creating a wonderful idea combining consumer use timing and different industries: "Coffee Cup Cover with Hot News".
Advertising agency Y&R Dubai has combined Canadian coffee chain Tim Hortons with English newspaper Gulf News to design a special coffee cup cover printer that can print news headlines updated every hour on Gulf News Twitter accounts on coffee cup covers provided by Tim Hortons, allowing consumers to enjoy the freshest coffee while reading the freshest Gulf News.
In addition to reading the news on the cup cover, if you want to read the news in more detail after drinking coffee, you can also scan the QR-Code on the cup cover with your mobile phone or enter a short URL to easily take the news away. In April this year alone, Gulf Newsw sent out 1440 Twitter messages on 84,000 coffee cup covers. The official Twitter account added more than 2900 followers. The traffic of Gulf News website increased by 41%, and the advertising effect was very significant. Such a user-friendly and virtual integration of marketing ideas, is indeed marketing and technology into the life of a brilliant move ah!
(Responsible Editor: )
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