The popularity of South Korean capsule coffee rises and the coffee culture gradually enters the Korean family.
South Korean capsule coffee is becoming more and more popular, making it easy for coffee lovers to enjoy the delicious coffee at home.
Recently, office worker A doesn't often go out to buy coffee and drink. Not long ago, A bought a capsule coffee machine and could a cup of coffee every morning. When he got home from work in the evening, he could put the coffee beans bought during the day into a grinder, and then he could drink delicious dripping coffee.
There are many people who like coffee like office worker A. With the popularity of coffee culture, more and more people enjoy delicious coffee at home. There are also people who go to find a roasted coffee shop with a good reputation. In order to open the slit market, there are also people who regularly provide consumers with coffee bean delivery service, just like selling newspapers and magazines. In March, Beans Box Korea decided to distribute roasted coffee beans around the world. In this service, the service staff carefully select the coffee beans identified by experts as the best quality, and show them to consumers. Beans box said, "according to the relevant standards of the American Fine Coffee Association (SCAA:Specialty Coffee Association of America), we only sell boutique coffee beans." In addition, companies such as My beans and Bean Brothers have been offering regular ordering of coffee beans to consumers since last year. The coffee industry believes that few people use such services at present, but the consumer group of this service is gradually expanding.
Recently, there has been a marked increase in the number of people buying boutique coffee beans in the supermarket. Lee Jung-Ki, director of Guanghuamen Coffee Shop and president of the South Korean Coffee Association, said, "many people buy boutique coffee in the supermarket, coupled with the sale of coffee machines, which makes more and more people want to drink homemade coffee." "the development of family coffee culture proves the improvement of people's quality of life," said Ji Chengyong, a representative of the Institute of Asian Coffee appraisers. "Modern families often buy small roasters and grind coffee beans themselves. The time has come to enjoy delicious coffee at home.
Interest in the capsule coffee machine remains as it has always been. Nestl é's NESPRESSO first launched a capsule coffee maker in South Korea in 2007, and many companies have since followed suit. Because many brands of capsule coffee machines are convenient and taste no less than the coffee sold in ordinary coffee shops, they have always been widely loved by the public and occupy an important position in the coffee industry.
The freshness of ordinary raw bean coffee will decline with Kaifeng, but the unique packaging of capsule coffee makes up for this defect and is deeply loved by consumers. The latest product introduces the function of making steamed milk and is warmly welcomed by consumers who love lattes and cappuccinos.
Family coffee-related training is designed to help people enjoy the taste of coffee at home, and the demand for such training courses has increased dramatically recently. The Guanghuamen coffee shop run by Lee Jung-Ki, president of the South Korean Coffee Association, offers such training to teach people how to drink coffee correctly at home or in the office. Through the 18-hour training, people can deepen their understanding of coffee and learn about coffee and health, the basic methods of extracting coffee and the use of various utensils. "since the beginning of the training last year, about 10,000 students have participated in the training and obtained certificates," Li said. "the trainees who come to receive the training are mainly those who want to enjoy coffee at home and those who regard coffee as a career." "opening a coffee shop or coffee shop can provide consumers with a variety of coffee, but offering courses such as # 39; Family Coffee boutique training & # 39; can stimulate customers' interest in coffee," he said.
Coffee experts generally believe that the evolution of family coffee culture in various forms is in line with the mainstream of coffee culture. With the expansion of those who want to taste coffee more professionally, South Korea's coffee culture will also develop. The colorful charm of coffee can be realized through a variety of extraction methods, which is the characteristic of family coffee. It is a good way to evaluate the taste of each boutique coffee by origin. Coffee expert Special Representative an Mingkui said, "the extraction method of fine coffee is not the only one, the important thing is to find the one that is not only suitable for you but also ensures freshness."
(responsible Editor:)
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