Starbucks plans to set up corner coffee vending machines in large office factories in Europe this summer.
Starbucks (sbux, fortune 500) plans to roll out vending machines in its large european offices this summer, allowing employees to shop nearby for drinks such as cappuccino, espresso and hot chocolate, the united daily reported.
Starbucks has reportedly teamed up with Swiss vending machine operator Selecta Group to start installing vending machines called Corner Cafe in Switzerland six months ago and has 17 in its Swiss offices. A vending machine sells an average of 100 drinks a day.
Starbucks plans to expand the vending machines to Germany, France, the Netherlands, Denmark, Finland and Austria. Matt Sikes, Starbucks 'head of business development for Europe, said that while Starbucks has few cafes in these markets, the brand's visibility in these regions is high, adding that Starbucks aims to have thousands of vending machines in Europe within a few years.
Under Starbucks arrangements, Selecta will purchase cups, coffee and other products from Starbucks and fresh milk from local suppliers. Selecta will also handle marketing, machine installation and maintenance, and pay Starbucks licensing fees. Sykes declined to disclose the financial goals of the Corner Coffee project, saying only that it was important for Starbucks to meet its goal of "increasing the frequency with which people buy beverages." Office buildings in Europe could be an attractive market for coffee makers looking for new sources of revenue.
(Editor: Leo)
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