Witness the birth of the next world-class coffee master

COSTA British Coffee Festival and 2015 Global Coffee quality Competition China final will be held in Shanghai.

As a British national coffee brand, COSTA will hold the annual Barista Of the Year Coffee quality Competition (B.O.Y.) in the global market every year, in order to inspire global COSTA coffee quality teachers to show excellent coffee skills and thoughtful and confident service. The purpose of this competition is to discover and train COSTA's excellent coffee quality teachers, so as to convey the brand handmade coffee culture and adhere to COSTA's consistent pursuit of high-quality coffee. Groups of COSTA baristas who are full of "pride, enthusiasm and personality" have added countless glory and highlights to the competition over the years, becoming the disseminator and founder of COSTA coffee culture and art.

On the occasion of the 10th anniversary of the event, the China final of the COSTA 2015 Global Coffee quality Competition will be held on November 7 at the South Plaza of Jing'an Kerry Center, a landmark district in Shanghai. Through the selection of stores and regional competitions, eight top COSTA coffee quality teachers will compete for the championship seat in China. The winner will fly to London on behalf of China to compete with COSTA coffee quality experts from all over the world for the global championship.

This Saturday, while enjoying the wonderful competition of coffee quality teachers, COSTA provided coffee lovers in Shanghai with a unique coffee trip! COSTA's "British Coffee Festival" allows you to quickly become an "expert" of Italian coffee or create paintings with coffee or even coffee grounds. Not only that, COSTA will also bring "Big Ben", "Tower Bridge of London" and "Red bus" to Shanghai. More wonderful interactions are waiting for you to come. COSTA customized gifts and limited collection!

If you are also a 100% British fan, make an appointment with three or five friends to witness the birth of the next world-class coffee master with COSTA this Saturday, partying for coffee and "pretending to be in England"! Strong British amorous feelings, all in COSTA!

AboutCOSTA Ka Family

COSTA's brand story dates back to South London in 1971, when coffee connoisseurs Sergio and Bruno Costa had a dream to bring real espresso to London, England. The two brothers started out as wholesalers of espresso beans, baking more than 40 varieties of coffee at a bakery on Old Paradise Street near Big Ben, near the River Thames, in Lambeth, and more and more of them were produced over the years. Forty years later, COSTA still bakes the original coffee recipe, MOCHAITALIAN BLEND.

In 1978, the brothers decided to share their passion for coffee with people in London, inviting them to be part of the COSTA family so that customers could not only enjoy the irresistible coffee, but also feel the sincere community spirit through the spread of coffee culture. In this way, the first COSTA coffee shop was born in central London, becoming the first boutique coffee shop at that time. COSTA is still inspired by the cultural diversity and inclusiveness of London and has gradually grown into the second largest coffee chain brand in the world.

As a British national coffee brand, COSTA is the first coffee chain to embody the concept of "from bean to cup"-from purchasing, storing, mixing, roasting, grinding to making coffee without any third party. COSTA's business philosophy is to maintain a high degree of care for coffee growers, the environment and the community where the store is located. All COSTA coffee beans come from certified rainforest farms, and the highest quality 1% coffee beans are carefully selected as the final purchase.

COSTA improved the traditional Italian baking method, using slow baking, which took about 22 minutes to awaken the natural aroma of each coffee bean. Although this will greatly reduce the yield, it is more mellow than the usual roasted coffee beans, especially to avoid the bitterness of short-term baking in high heat and retain the grease and aroma of the coffee. COSTA's professional tasting experts ensure the taste of each batch of coffee beans and the authenticity of the ingredients. To this day, every cup of COSTA coffee still comes from the roasting and mixing of coffee workshops in London's Old Paradise Street (Old Paradise Street), and still maintains its unique rich and mellow taste.

AboutCOSTA Annual Global Coffee quality Competition

In order to encourage global COSTA coffee quality teachers to show better coffee and service, COSTA holds a global coffee quality division competition (Barista Of the Year-- referred to as B.O.Y.) every year. Whether they are COSTA coffee masters or part-time baristas, as long as they have "pride, enthusiasm and personality", they have the opportunity to demonstrate their superb coffee skills on this professional platform. The participating baristas have gone through store and regional selection, and the winners of the finals in China will fly to the UK headquarters to compete with baristas from all over the world to compete for the global championship of the COSTA Coffee quality Division Competition.

"Pride Pride, passionate Passion, individuality Personality" is always COSTA B.O.Y. The standard to seek. Under the premise of ensuring the quality of the brand, coffee quality experts use the fastest speed to make as many cups as possible in line with the COSTA espresso standard; through excellent coffee knowledge and understanding of coffee, they show their enthusiasm for coffee, confidently talk about coffee trips, have an eager attitude towards coffee, and can give full play to coffee knowledge beyond the training manual. Can confidently represent the brand, with excellent communication skills, in line with the specific standards of brand image. COSTA B.O.Y. The competition strives not only to be a coffee maker, but also a coffee creator who can represent the brand image.

There is no doubt that coffee is the core of COSTA. Good coffee can only be delivered to customers through the hands of coffee quality teachers. B.O.Y. The competition, an inclusive and open platform, is the cradle of discovering and training more excellent coffee quality teachers, and at the same time inheriting the English classics of COSTA. Every COSTA coffee quality teacher is unique. They are not only experts who can make high quality coffee with certain speed and precision, but also integrate their talent and creativity into each cup of coffee. There is no place other than COSTA to offer such irresistible coffee and fast service that makes customers smile. Through the experience of each annual coffee quality competition, we continue to change the intimate service and coffee experience from excellent to excellent!