The stronghold of offline marketing of iqiyi Cafe

In a single-family cottage on Sanlitun South Road, the food plate is prominently marked "iqiyi Coffee". Yes, iqiyi, the one who makes the video, opened a coffee shop a long time ago, and it is said that the environment is not bad.

People who come here for coffee do not take the taste of coffee seriously. What they care about is what good shows they can catch up with recently, and which directors and stars they can run into.

Iqiyi didn't plan to open a coffee shop at first. At first, it was just a staff office. In order to make it easier for employees to come to Sanlitun to discuss activities, it gradually became a coffee shop.

In choosing to open a cafe in such a good location, iqiyi does not want cross-border catering, but regards it as the stronghold of offline marketing.

In the Internet age, the marketing before launching is very important to the broadcast volume of an online drama. Not long ago, a super online drama "Psychological Crime" by iqiyi ended perfectly with an on-demand traffic of more than 500m, allowing iqiyi to achieve another breakthrough in the field of content production.

In fact, iqiyi Cafe has been doing interactive marketing since a few days before the online drama was broadcast. They invited some weird beauties to hand out cards on the street, invited passers-by to walk into the cafe, played the role of spies to experience the plot, and trained a group of sticky users for the online drama in advance.

In addition, iqiyi also put a lot of directors' forums, star meetings, victory parties and other activities in the cafe. I wonder if this similar offline marketing will become another alternative in the video field in the future.