Starbucks red Christmas cup design causes controversy to remove iconic patterns such as reindeer
According to CNN on November 9, Starbucks' red cups this Christmas season have sparked controversy, with critics claiming that Starbucks is at war with Christmas.
Starbucks said it deleted the reindeer and decorations used in the past as a Christmas symbol and replaced them with a simple, two-tone red cup.
After the cups were launched in late October, Starbucks Vice President Geoffrey Fields (Jeffrey Fields) said the company wanted to lead the holiday season with a pure design that welcomed everyone's story.
Joshua Feuerstein, a self-proclaimed "social media figure" and a former priest, objected. On November 5, he posted a video on Facebook, which went viral. Foyle Stein criticized Starbucks for "removing Christmas from the cup".
He encouraged customers to say "Merry Christmas" instead of their names to tempt baristas to write the phrase on the cup. He also encourages people to use "# Merry Christmas Starbucks" to post photos online.
On the 8th, Starbucks issued a statement responding to Foyle Stein's video, saying it was trying to "create a culture of belonging, inclusiveness and diversity." Starbucks says its cups are meant to be a "blank canvas", encouraging "customers to tell their Christmas stories in their own way."
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The stronghold of offline marketing of iqiyi Cafe
In a single-family cottage on Sanlitun South Road, the food plate is prominently marked with iqiyi coffee. Yes, iqiyi, the one who makes the video, opened a coffee shop a long time ago, and it is said that the environment is not bad. People who come here to drink coffee don't really care about the taste of coffee. What they care about is what good shows they can catch up with recently and which guides they can run into.
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Starbucks 3 poison moves to become the most successful and largest O2O organization
When it comes to technology companies, the first brand everyone thinks of is definitely not Starbucks, because Starbucks is not the first retailer to sell products through the Internet and mobile apps, let alone prevent Starbucks from using technology to make consumers addicted. In the past, coffee was sold on caffeine. Now, if you want to sell coffee well, you have to capture consumers 'technology addiction. Starbucks has become
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