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In the coffee shop, in Weiming Lake.

Published: 2026-07-18 Author: World Gafei

Last Updated: 2026/07/18, Source: Yangcheng Metro newspaper a group of Peking University high achiever, because of an unfinished campus complex, partnered to open a cafe named Weiming. It is their dream to build a cultural landmark with the feelings of the people of Peking University. Weiming Coffee, which opened last year, is located near Yuexiu overseas Chinese Village and is built by nearly 100 people from Peking University. Through the hustle and bustle, turn into the street, and see

Source: Yangcheng Metro News

A group of North University students, due to an unfinished campus complex, jointly opened a coffee shop, called "Unnamed". It is their dream to build a cultural landmark with the feelings of Peking University people.

Weiming Coffee opened last year, located near Yuexiu Overseas Chinese New Village, built by nearly 100 Peking University people. Through the bustling crowd, turn into the street path, see that wall blue brick red window, have a kind of encounter another world feeling. Peking University people knew at a glance that this was a landmark of Peking University people.

A cabin loaded with campus memories

Here, everywhere is the imprint of Peking University: the glass window is printed with the words of Qian Mu, the namer of the unnamed lake; the Peking University school song hangs at the front desk, with a sentence: "Yan Garden Love, Thousands of knot, Ask the youth's heart, the eyes are bright water, the Yellow River moon in the chest", so that this small fresh coffee fragrance suddenly has epic spirit;"Freedom of thought, all-inclusive" eight-character school motto is strikingly inscribed on the wall, unable to hide pride and pride. Chairman Chen Zhipeng said that this is also the spiritual representative of unnamed coffee. With the time as the lamp, with books as the wall, showing elegant bookish air; even a cup of lemon water has the elegant title of "unnamed water"... Because of the blessing of feelings,"drink unnamed water, sigh cup unnamed coffee", has become the yearning of many fans.

A pure land continues the book feeling

"Great masters should be around to listen to teaching, unknown lakeside good reading" is a popular saying on the campus of Peking University. This kind of book feeling also continues to the unnamed coffee. More than 200 lectures have been held, and many well-known alumni have come here to share. So seriously "do not do business", general manager Ma Junfeng said, is the driving of Peking University feelings, but also the responsibility given by the identity of Peking University,"in Peking University, all kinds of ideological trends can freely collide." We hope to bring this feeling to Weiming Coffee and build it into a cultural brand in Guangzhou."

A foothold to incubate entrepreneurial dreams

"Venture capital" is another feature of nameless. The concept of Peking University attracted a lot of resources for it, and now it has become the stronghold of the entrepreneurial circle, where two projects were successfully financed. Not long ago, it was selected into the mass innovation space of Guangdong Province, and was included in the management support system of national science and technology enterprise incubator. At present, the new maker space is being prepared, and a group of entrepreneurs will soon settle in and incubate.

"Of course, we will do it in the direction of cultural landmarks. We are proud to speak before we are named. This is our belief." Ma Junfeng said. (Wen/Lin Zhuofen)

In nameless, you can

● Order a cup of signature coffee, take a book from the book wall, and send the Peking University emblem to the circle of friends X by the way.

● Listen to private lectures of Peking University Xueba, financial investment, culture and art, educational psychology and various cross-border.

● Take part in small cultural salons, take calligraphy classes and Chinese studies classes, and make friends with interest.

● Come here after 7 p.m. to experience the life of "one tea and one book". Free tea will be given in the cafe.

● There are 24 "solar tea parties" a year, listening to guqin and returning to silence in Zen tea.

Bring your idea to the roadshow, assuming it's a boutique, of course.

Figure/Ink pocket

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