2016 Shanghai Restaurant chain joining and Digital Management Exhibition

2016 Shanghai Food Chain Franchise and Digital Management Exhibition

2016 Shanghai restaurant chain and Digital managementThe exhibition

Exhibition time: August 25 - 27, 2016

Venue: Shanghai New International Expo Center (No. 2345 Longyang Road)

Organizer: China Hotel Association Asian Good Food Alliance

Organizer: Shanghai Xinji Exhibition Service Co., Ltd.

Co-organizer: Taiwan Catering Industry Group Chinese Chefs Association

exhibition profile

With the intensification of market competition, new modern catering enterprises will continue to emerge. The 2016 Shanghai Food Chain Franchise and Digital Management Exhibition (FBIC) jointly organized by China Hotel Association, Gehua Exhibition Planning Service Co., Ltd. and Shanghai New Trace Exhibition Service Co., Ltd. will be held in Shanghai New International Expo Center from August 25 to 27, 2016. With the strong support of exhibitors and industry people at home and abroad, it has made great progress and become the industry event recognized as the largest in the chain industry and the best in the exhibition effect. It is expected that more than 900 enterprises will come to the exhibition, and the on-site professional audience will exceed 50000 person-times.

China Hotel Association focuses on building the only professional restaurant chain exhibition, with 6 successful exhibition experience and professional team, is currently the largest brand exhibition in China's restaurant chain industry. Professional chain exhibitions sponsored by China Franchise Association and China Hotel Association. More than 1800 brands participated in the exhibition, more than 300000 venture capital elites visited the exhibition, and successfully expanded 800000 seed franchisees. In the past 6 years, the scale of the exhibition has increased at a rate of 32% each time, and more than 80% of the exhibitors have mainstream brands and well-known enterprises in the restaurant chain industry. The exhibition won good public praise and active participation with its unique professionalism, authority and standardization. As a leading professional exhibition for industry development, the Organizing Committee will, on the basis of summing up the successful experience of previous exhibitions, give full play to Shanghai's huge market advantages, integrate resources, expand publicity, carefully organize various supporting activities, take high specifications, high standards and high effectiveness as the starting point, close to the market, serve customers, strengthen communication, exchange and cooperation between enterprises and governments, associations, media and entrepreneurs, and build an international and domestic brand promotion platform for exhibitors to develop multi-level markets.

concurrent activities

1-2016 Exposition Excellent Enterprise Selection

2-The 7th Catering Franchisee and Catering Digital Technology

Application and Market Seminar Forum

3-2016 The 7th International Food and Beverage Exhibition

4-How to use the 020 model of catering franchisees

5-How to rebrand food

Forum partner: Meigao Management Consulting Co., Ltd.

public comment network

promotional media

Business, Modern Marketing, Gewei Business Network, China Chain Magazine, China POS Network, Chain China, China Franchise Network, Channel Network, Oriental Franchise Network, China Investment Network, Mingwan Network, China Fortune Alliance, About Franchise Network, 959 Enterprise Investment Network, China Business Network, Global Chain Franchise Network, China Good Business Column, China Business News, Market Information News, Beijing Times, Legal Evening News, Business, Chain Franchise, Sales and Marketing, Modern Marketing, Chinese and Foreign Exhibition Magazine, Guide to Entrepreneurship and Wealth, Fortune Today, China Business, Guide to Wealth Creation, Fortune Business Opportunities

exhibition scope

◆ Chinese catering: fast food, hot pot, restaurants and other chain catering enterprises.

◆ Western food: Japanese cuisine, Korean bibimbap and other chain catering enterprises.

◆ Fashion drinks: coffee, milk tea, tea house, dessert, drinks, bars and other chain catering enterprises.

◆ Special famous food: chicken steak, duck neck, local flavor food, special snacks, local flavor products, halal catering, etc.

◆ Snack food: pastry, moon cake, fast food, seafood food and other chain catering enterprises.

◆ Hotel chain: business hotel, economy hotel, apartment hotel, sightseeing hotel and other chain enterprises

◆ Digital category: catering management software system and equipment, wireless system and equipment, cash register system and equipment, ordering system and equipment, member system and equipment, monitoring system and equipment.

participation procedures

1. Fill in the "Exhibition Receipt Form" and fax it to the organizer of the exhibition.

2. Exhibitors should pay 50% of booth rent as advance deposit (RMB) or full payment in one lump sum through bank wire transfer to confirm booth location. The balance of booth rental shall be remitted no later than July 31, 2016.

3. After the booth is confirmed, the organizer will send the exhibitor manual to the exhibitor company, which includes information about the exhibition hall, exhibition transportation, booth design and construction, accommodation arrangement, rental of goods, etc. Exhibitors must complete the forms in the manual and return them to the organizer before the deadline.

4. Booth allocation shall be based on the principle of "reservation and payment first, confirmation later."

General Assembly Publicity

1. Professional exhibition: This exhibition is a national event of the catering chain industry, with large scale, high grade and many investors.

Market demand: In today's rapid economic development, the chain industry is increasingly recognized by everyone, for some people who want to find projects with funds, it is difficult to choose many projects, and the only unaffected catering industry in the economic crisis is undoubtedly the first choice for these investors.

3. Strong media publicity: the conference group invested high expenses, more than 30 paper media, more than 40 magazines, 50 websites covered publicity and actively started all members to support the exhibition, and all-round publicity strategies ensured the success of the exhibition!

4. Professional audience invitation: 30000 free tickets for the first time in China (10% for political sessions, 35% for chain stores, 50% for franchisees and 5% for media), 50,000 tickets sent in advance, 30000 invitations mailed and distributed at similar exhibitions. The conference group will also cooperate closely with major websites, newspapers and magazines in the industry to provide free tickets to member audiences of these media to ensure that investors participate first.

5. Authoritative Award: The conference group hired an expert jury with high salary to award the highest award in the industry,"2016 Most Honest Brand" Award, among all exhibitors, and will also select "2016 Top Ten Restaurant Chain Brands" and "2016 Most Investment Potential Catering Enterprises".

6. Superior exhibition environment: Shanghai New International Expo Center has superior geographical location, convenient transportation, convenient accommodation, large scale, advanced equipment, complete functions, scientific management and first-class service. The pavilion area is shaded by trees, colorful flowers and rippling lakes. It is in harmony with the corridor pavilions and the classical buildings with green tiles and yellow eaves. The environment is very beautiful. It is a first-class modern exhibition hall in China.

charging standards

domestic-funded enterprises

Standard exhibition RMB13800/piece 9m2 (3m×3m)

RMB1300/m2

foreign-funded enterprises

Standard exhibition USD3800/piece 9m2 (3m×3m)

Light Ground USD380/m2

joint venture

Standard exhibition RMB16800/piece 9m2 (3m×3m)

RMB1600/m2

The bare floor does not contain any preparation, and the enterprise designs and decorates itself (at least 36 square meters).

9㎡ standard booth fee (including: exhibition space, 2.5m high wall board in Chinese and English, one negotiation table, two chairs, 220V power socket, two spotlights, full carpet in the booth; note: double opening booth plus 20% fee;)

advertising projects

1. In order to cooperate with exhibitors to publicize during the exhibition and let customers understand exhibitors and communicate with them after the exhibition, the conference committee will carefully compile the conference journal, which will be distributed to professionals visiting the site, but also to industry authorities, agents, vendors, user units, research institutes, associations (associations) and other units. Enterprises can identify the journal layout according to specific conditions.

cover

back cover

title page

inside front cover

inner color page

30000 Yuan

20000 Yuan

15000 Yuan

12000 Yuan

6000 Yuan

sponsorship opportunities

In order to enhance the corporate image and brand awareness and highlight the excellent product quality, the organizing committee specially provides a variety of strategic cooperation publicity opportunities. As a strategic partner, participating in this exhibition will get more value-added service publicity opportunities. (Please contact the Organizing Committee for details of sponsorship.)

1. Chief strategic cooperation unit (only 1);2. Strategic cooperation unit (only 2);

3. Industry special co-organizers (only 2);4. Co-organizers (only 4);

5. Supplier sponsorship (unlimited);

organizing committee

To reserve the booth at FBIC CHINA 2016 and for more information, please contact us at the following address:

Shanghai Xinji Exhibition Service Co., Ltd.

Add: Room 901, Building 34, Caohejing Development Zone, Xinzhuan Highway, Shanghai City

Contact person/TO: Zhou Jie 15921897946

Fax: 021-51537063 QQ:948283297 E-mail: 948283297@qq.com