Deducing the Marketing Secrets of Mobile era with Coffee creativity
[introduction] recently, it demonstrated its concept based on "product-driven marketing" in the International Advertising Festival.
In the mobile Internet marketing arena of the 22nd International Advertising Festival, youdao Dictionary brings an innovative perspective to the advertising industry. During the exhibition, youdao Dictionary shared with advertisers the coffee beans collected by 500 million users from all over the world through the ideas of "youdao Cafe", which not only demonstrated its concept based on "product-driven marketing", but also expressed the creative charm of collaborative innovation between youdao Dictionary and advertisers, which made youdao Dictionary shine brilliantly during the advertising festival and become the highlight of the exhibition hall. It is reported that many events in the marketing industry have issued invitations to youdao Dictionary, hoping that the creativity and coffee of youdao Dictionary can appear in every carnival of advertisers.
On November 20, 2015, the "2015TMA Mobile Marketing Summit and the 2nd TMA Mobile Marketing Awards ceremony" with the theme of "Mobile accelerated DO" was held. Youdao Dictionary once again moved the creative cafe to the scene of TMA. It is reported that this is the second stop of the creative tour of youdao Dictionary Cafe, and Youdao Cafe will bring more surprises in the future advertising and marketing activities.
Deducing the Marketing Secrets of Mobile era with Coffee creativity
For advertising marketers, coffee has become a way of life, and cafes have also become a place for advertisers to think about creativity. A good cup of coffee requires not only good coffee beans, but also excellent grinding and brewing skills, which coincides with the concept of "product-driven marketing" that youdao Dictionary has always adhered to. These coffees are collected by youdao dictionary users during travel, study or business contacts around the world, and show the unique label of youdao dictionary users "exploring the world".
Therefore, when people in the advertising industry taste these coffees from all over the world at the youdao Dictionary booth, they can also experience the essence of mobile marketing: products, users and scenes are the core of mobile marketing to highlight the value. As a youdao dictionary that has always focused on language applications, it is no longer a simple tool, but a blend of more user scenarios with an excellent product experience. And users with a global perspective, these value points are the key to how youdao dictionaries can bring marketing value to advertisers.
Source: China Enterprise Alliance
- Prev  Starbucks specially launched the selection invitation in the Christmas Red Cup. Did you get it?After the Starbucks Christmas season, the streets are full of red cups, three Christmas drinks are very popular, of course, there are also adhere to their favorite six classic, especially the newly launched Frappie White is definitely the most IN item in the coffee fashion world, but the Shenyang star fans with strong cultural heritage can not only be satisfied with these same red cups, but they also quietly enjoy a coffee show. 
- Next  Why is Starbucks so successful? -eight things Starbucks won't tell you.Introduction: MarketWatch reporter CHARLES PASSY (61.99,0.53,0.86%) reveals the top ten secrets of Starbucks (61.99,0.53,0.86%), points out the reasons for their success, existing problems, and gives some advice to consumers. The following is the full text of Percy's commentary: 1. Many coffee fans don't like to own our coffee in 65 countries and regions around the world. 
Related
- Can you make coffee with 5g of beans? What is the minimum number of grams of coffee beans used for hand-brewed coffee? What brewing plan should I use for less flour?
- Why do Japanese people like to make coffee with flannel? What is the difference between flannel filter cloth and filter paper cup? What are the characteristics of flannel filter cloth for making coffee?
- A coffee shop drives customers out on the spot?! Store: No Chinese people are accepted
- Children suffocated and died after drinking pearl milk tea! Parents: The store did not inform the risk
- Can I put a thermos in a thermos pot to keep my coffee warm? Why does coffee not taste so good after it cools down? What is the most suitable amount of milk for latte?
- How to make coffee cream? Do I have to use instant powder for 400 hand-made coffee? What is the composition of coffee cream in Naples coffee?
- What is an authentic cappuccino? How to make cappuccino golden circles? What is the ratio of coffee to milk in a cappuccino?
- Can espresso beans be used to make hand-brewed coffee? What is the difference between Italian mixed beans and hand-made single beans? What are the characteristics of SOE coffee beans?
- Big battle! Mixue Ice City has opened three stores in the United States?!
- Lucky launches rice milk latte! Netizen: After drinking it, I thought I bought it an ordinary latte
 
      