Deducing the Marketing Secrets of Mobile era with Coffee creativity

[introduction] recently, it demonstrated its concept based on "product-driven marketing" in the International Advertising Festival.

In the mobile Internet marketing arena of the 22nd International Advertising Festival, youdao Dictionary brings an innovative perspective to the advertising industry. During the exhibition, youdao Dictionary shared with advertisers the coffee beans collected by 500 million users from all over the world through the ideas of "youdao Cafe", which not only demonstrated its concept based on "product-driven marketing", but also expressed the creative charm of collaborative innovation between youdao Dictionary and advertisers, which made youdao Dictionary shine brilliantly during the advertising festival and become the highlight of the exhibition hall. It is reported that many events in the marketing industry have issued invitations to youdao Dictionary, hoping that the creativity and coffee of youdao Dictionary can appear in every carnival of advertisers.

On November 20, 2015, the "2015TMA Mobile Marketing Summit and the 2nd TMA Mobile Marketing Awards ceremony" with the theme of "Mobile accelerated DO" was held. Youdao Dictionary once again moved the creative cafe to the scene of TMA. It is reported that this is the second stop of the creative tour of youdao Dictionary Cafe, and Youdao Cafe will bring more surprises in the future advertising and marketing activities.

Deducing the Marketing Secrets of Mobile era with Coffee creativity

For advertising marketers, coffee has become a way of life, and cafes have also become a place for advertisers to think about creativity. A good cup of coffee requires not only good coffee beans, but also excellent grinding and brewing skills, which coincides with the concept of "product-driven marketing" that youdao Dictionary has always adhered to. These coffees are collected by youdao dictionary users during travel, study or business contacts around the world, and show the unique label of youdao dictionary users "exploring the world".

Therefore, when people in the advertising industry taste these coffees from all over the world at the youdao Dictionary booth, they can also experience the essence of mobile marketing: products, users and scenes are the core of mobile marketing to highlight the value. As a youdao dictionary that has always focused on language applications, it is no longer a simple tool, but a blend of more user scenarios with an excellent product experience. And users with a global perspective, these value points are the key to how youdao dictionaries can bring marketing value to advertisers.

Source: China Enterprise Alliance