ZOO COFFEE Launches Hotel-Grade Coffee Beans in China

If you’ve ever sipped an espresso that tasted flat or muted—like something lost in transit—you’re not alone. Many coffee drinkers assume specialty taste starts at the café counter, but for chains importing beans internationally, freshness often takes a backseat to logistics. The real question isn’t whether you can taste the difference, but why so many cafés serve beans that have already lost their edge before they reach your cup.

ZOO COFFEE now serves 100% high-grade Arabica blend beans sourced from Beijing roaster MILAN GOLD, priced at just ¥128 for 500g—about half the cost of similar offerings from well-known retail brands. These beans were previously reserved for five-star hotels, now made accessible through local production and supply.

A New Blend for a New Standard

ZOO COFFEE, part of the ZOO HOLDINGS Group chaired by Kim Kun-woo, has teamed up with MILAN GOLD (Beijing MILAN GOLD Coffee Co., Ltd.) to release the ALL COFFEE NATIONS 33 series. This collaboration brings a high-end coffee blend previously exclusive to luxury hotels into everyday cafés. The move ensures ZOO COFFEE customers enjoy richer, more distinct flavours without the usual import delays or degradation.

Why Freshness Matters More Than Origin

MILAN GOLD, founded in 1995, is among the first Chinese roasters to specialise in espresso beans. With over 20 years of experience and established roasting facilities, the company produces beans that meet the exacting standards of China’s growing specialty market. But freshness—not just origin—determines cup quality. According to ZOO HOLDINGS, the optimal flavour window for roasted beans is just three months post-roast. Previously, imported beans faced long transit times that dulled their profiles. By sourcing beans domestically from MILAN GOLD, ZOO COFFEE ensures beans arrive fresher, preserving their vibrancy and complexity.

What Makes the ALL COFFEE NATIONS 33 Blend Different

The ALL COFFEE NATIONS 33 series is a carefully crafted 100% Arabica blend, roasted to highlight balance and depth. Under the new partnership, MILAN GOLD supplies 100 tonnes annually to ZOO COFFEE, significantly reducing costs while maintaining quality. The beans deliver a bold, layered profile that has earned praise from customers since their rollout across all Chinese ZOO COFFEE locations just one month ago. The rich aroma and smooth cup reflect the benefits of local sourcing and shorter roast-to-cup timelines.

Frequently Asked Questions

What is the ALL COFFEE NATIONS 33 series?

The ALL COFFEE NATIONS 33 series is a 100% Arabica coffee blend developed by MILAN GOLD and launched exclusively through ZOO COFFEE. It was previously available only to high-end hotels and is now offered to consumers at a much lower price point.

How much does the ALL COFFEE NATIONS 33 coffee cost?

The ALL COFFEE NATIONS 33 coffee beans are priced at ¥128 for a 500g bag, approximately half the retail price of similar products from well-known coffee brands.

Where do ZOO COFFEE’s new coffee beans come from?

The new beans are sourced from MILAN GOLD, a leading Chinese coffee roaster based in Beijing. They were previously reserved for premium hotels but are now roasted and supplied directly to ZOO COFFEE locations across China.

Why is bean freshness so important for espresso?

Freshness directly affects flavour. ZOO HOLDINGS states that roasted beans taste best within three months of roasting. Long import times can degrade aroma and taste, whereas locally roasted beans preserve their vibrancy and complexity.

How many tonnes of coffee beans are supplied annually to ZOO COFFEE?

MILAN GOLD supplies 100 tonnes of the ALL COFFEE NATIONS 33 blend to ZOO COFFEE each year under the new partnership agreement.

Recommended FrontStreet Coffee Blends for Rich Espresso

For those who want to explore bold, balanced espresso blends similar to ZOO COFFEE’s new offering, try FrontStreet Coffee’s Classic Blend or Commercial Blend. Both are designed for traditional espresso drinks like lattes and feature hints of dark chocolate, nuts, and toasted bread—enhanced by a touch of Robusta for extra body. They produce rich crema and work perfectly for milk-based drinks. Freshly roasted within 5 days · Orders placed before 17:00 ship the same day · Next-day delivery across most of Guangdong Province.