The price of coffee beans in Yunnan goes up. Do you want to raise the price of coffee? Brazilian coffee prices soar

The price of coffee beans in Yunnan goes up. Do you want to raise the price of coffee? The price of Brazilian coffee is soaring!

Dry weather in parts of Brazil, the world's largest coffee bean grower, has sparked fears that coffee harvests will be affected. Coffee prices in the international market have continued to soar a few days ago. affected by the lower expectations for the Brazilian coffee bean harvest, coffee bean prices have soared more than 80% this year since March.

"it has been rising since the Spring Festival, and it is also the strongest in recent years." Experts analyze that coffee trade has been affected to some extent. But for many consumers, whether the price of coffee in the cafe will rise is the focus of concern.

Brazil has a drought.

The price of coffee beans has soared this year

After the Spring Festival, the price of coffee beans skyrocketed. Data show that the ICE Arabica coffee futures market hit a two-year high in the middle of this month, and the price of Robusta coffee beans also rose to an one-year high.

What is the reason for the price increase of coffee beans? Zhang Qunbao, sales manager of Hangzhou Osen Coffee Food Co., Ltd., which has been engaged in coffee import and export business for 10 years, analyzed: "the demand for coffee has been expanding in recent years, because coffee beans belong to agricultural products and need to be picked manually, and labor costs have been increasing in recent years. The production cost of input is increasing, and the price of coffee beans is already a major trend. Coupled with the recent drought in Brazil, 40% of the world's coffee beans come from Brazil, and production has declined, resulting in coffee beans in short supply. "

The reporter learned that coffee beans in many places are set according to international coffee futures prices, and coffee beans in Yunnan have also risen in price. Zhang Qunbao said: "it has risen from 15 yuan a kilogram a year ago to 25 yuan a kilogram, an increase of almost 70 percent. This is the highest increase in recent years. "

Hu Lu, deputy secretary general of the Yunnan Coffee Industry Association, said that since February this year, the purchase price of coffee beans has continued to rise, rising to 22 yuan per kilogram and to 25-35 yuan per kilogram in early May.

"the increase in imported coffee is even higher, with some reaching 80 per cent." Lou Boeing, secretary general of Hangzhou Coffee Western Food Association, told reporters. "March is the time when coffee beans are produced, and it is difficult to predict when the rally will stop."

Wholesalers are greatly affected.

Cafes and online shops will not adjust their prices for the time being.

With regard to the current wave of rising prices of coffee beans, Zhang Qunbao said, "the wholesale prices of raw material manufacturers are bound to rise, and terminal organizations such as cafes will not be greatly affected." He said that most of his company's coffee beans are wholesale to some cafes in Hangzhou, and although the purchase price has been rising all the time, he does not plan to adjust the price to customers for the time being.

"generally speaking, 10 grams of coffee beans are needed for a cup of coffee. One kilogram of coffee beans has risen by more than ten or twenty yuan, and has been spread to one or two cents per cup." "it's almost impossible to raise the price of coffee in cafes right now," Boeing said. " Zhang Qunbao said: "consumers are more sensitive to prices, and chain stores as big as Starbucks will not easily adjust prices."

In the interview, several personalized cafes in Hangzhou said that the price of coffee beans has indeed risen sharply this year, but they have no plans to increase the price for the time being. Wang Xingfang, director of Lotus Cafe, said: "there are no plans to adjust the price of coffee for the time being."

In addition to going to cafes for coffee, many young people in Hangzhou like to buy coffee beans online and brew coffee at home. Sellers of most Yunnan coffee beans on Taobao said: "if the price of coffee beans continues to rise, the price will be adjusted in the future." But at present, I want to wait and see for a while, and I don't intend to adjust the price for the time being. "

Mr. Chen, a consumer, told reporters: "drinking coffee has become a habit. I have a cup of coffee every morning." My coffee beans are basically bought online. If I really want to raise the price, I guess it won't affect my habits. "