Yunnan coffee beans copy the history of "Pu'er Tea style"

Once best-selling coffee beans, in Yunnan Province, which accounts for 98% of the country's output, fell into the awkward position of being difficult to sell overnight. Coffee growers from selling and hoarding, to selling at low prices, and then to Nestl é suspending acquisitions, once the coffee planting craze, gradually sobered up because of this sudden stop, a reflection on the coffee industry in Yunnan has more practical significance.

NO.1 Coffee beans and Pu'er Tea

The enthusiasm of the villagers in the "hometown of Pu'er" to plant coffee trees reached the best part in 2011. Because the value of coffee reached an all-time high this year. The data show that in May last year, the price of coffee on the New York Futures Exchange climbed to a 35-year high of 41 yuan per kilogram (the cost of growing coffee is 12-15 yuan per kilogram). In the face of such a high profit margin, coffee has naturally become the most talked about topic among local villagers, and coffee has rightly become another term for "madness" after Pu'er tea.

NO.2 coffee bean planning can not catch up with the actual planting area.

Farmers see coffee as a new way to get rich, and the government has begun to step up efforts to promote the development of the coffee industry. According to a Yunnan Coffee Industry Development Plan (2010-2020) jointly compiled by the Yunnan Provincial Development and Reform Commission and the Yunnan Provincial Department of Agriculture, the coffee seed index in Pu'er City will reach 300000 mu in 2015 and 350000 mu in 2020. However, a reporter from the Daily Economic News found that the actual development rate of coffee cultivation in Pu'er City has lagged behind the figures in the Plan.

NO.3 Global Coffee Bean production increased sharply, consumption depressed and prices plummeted by 40%.

Fu Changming, secretary general of the Hainan Coffee Association, believes that this year's coffee harvest in Brazil, Colombia and other places has greatly increased production, and Yunnan has also increased production this year, so the supply has increased. On the other hand, factors such as the European debt crisis have led to a downturn in the international coffee consumption market, resulting in a natural decline in prices. But the price of Arabica coffee futures on the New York Stock Exchange has fallen by about 40% since May 2011.

NO.4 growers lack information sensitivity and habitually hoard and cherish sales.

It is understood that Nestl é sends the latest purchase price to Kanong twice a week at its coffee purchasing station in Pu'er. Not only Nestl é, three years ago, Yunnan Coffee Industry Association began to take the New York coffee futures market price as a reference to give the industry guidance price. This phenomenon, on the one hand, is prompted by the wait-and-see mentality of the farmers, and on the other hand, because the daily price fluctuation information does not actually give much guidance to the farmers.

NO.5 Nestl é stopped buying coffee beans ahead of time. Over-reliance on Nestl é led to concentrated selling.

On March 20, a local coffee industry website in Yunnan issued a notice: because coffee bean purchasing companies from places such as Pu'er Nestl é stopped collecting raw coffee beans this week, the acquisition bids of local companies stopped immediately this week. At the same time, some farmers have been notified that Nestl é may stop its acquisition on March 30. For a while, farmers flocked to the purchasing station and queued up all night for the acquisition. The problems accumulated by the rapid development of the coffee industry in recent years have broken out because of the suspension of Nestl é.

The pricing Power of NO.6 Coffee beans and the worry of Industry chain

At present, coffee in Yunnan Province is mainly for foreign markets, but this year, large coffee traders around the world, including Newman, have placed no or only small orders with Yunnan exporters. Whether it is the picky of international traders, the parity sale of Yunnan coffee beans, or not recognized by the domestic market, all these can be summed up to one point, that is, we should take the development road of high-quality coffee beans. At present, more than 90% of the coffee output in Yunnan Province is the most primary product of coffee-raw coffee beans, realizing the sales value, and the added value of the industry is very low and not long.